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���� ǰ�� List of Figures List of Tables Part I Foundations Chapter 1 Introduction 1.1 Science news as a type of popularization 1.2 Science news in web 2.0 1.2.1 Institutions and science news 1.2.2 Hypermodal science news 1.2.3 Science news from institutional and mass media websites 1.3 A brief review of studies on science news 1.4 Theoretical lens into online science news 1.5 Overview of the book Chapter 2 Science News as Popularization 2.1 Introduction 2.2 Historical context 2.2.1 From popularization to marketization 2.2.2 From deficit to democracy 2.2.3 The status quo: Online science news 2.3 Science news as genre: Relating context to text 2.3.1 Science news in the genre colony of science 2.3.2 Science news as hard news 2.3.3 Press release as news 2.4 Conclusion Chapter 3 Analytical Frameworks 3.1 Introduction 3.2 Theoretical foundations: Systemic Functional Multimodal Discourse Analysis 3.2.1 Stratification and realization 3.2.2 Genre 3.2.3 Metafunctional diversification 3.2.4 Semogenesis 3.3 Data 3.3.1 Data selection 3.3.2 Data collection 3.4 Conclusion Part II The Text: A Synchronic Perspective Chapter 4 Hyperlinks in Online Science News 4.1 Introduction 4.2 Hyperlinks and approaches to hyperlink studies 4.3 Hyperlinks for analysis 4.4 Functions of hyperlinks in online science news 4.4.1 Categories of hyperlinks 4.4.2 Utilization ofhyperlinks in online science news 4.5 Discussion: Hyperlinks for marketization 4.6 Conclusion Chapter 5 Images in Online Science News 5.1 Introduction 5.2 Images in science popularizations 5.3 A social semiotic framework for analyzing images in online science news 5.4 Analysis with the multimodal framework 5.4.1 Image type 5.4.2 Image source 5.4.3 Image size 5.4.4 Location of images in the webpage 5.4.5 Image content 5.5 Discussion 5.6 Conclusion Part III The Text: A Diachronic Perspective Chapter 6 The Evolving Homepage: Towards Visual Forms of Address 6.1 Introduction 6.2 Generic components of Facebook post of Futurity 6.3 The evolving Futurity homepage 6.3.1 Image 6.3.2 Color 6.3.3 Font and composition 6.4 Conclusion Chapter 7 The Evolving News Page: Towards a 'Scifopost' 7.1 Introduction: An overview of the evolving news page 7.2 Intersemiotic relations of the hypermodal nuclei 7.3 Generic components of the hypermodal nucleus 7.3.1 The headline and image 7.3.2 The university attribution 7.3.3 The lead and the caption 7.3.4 The social media sharing 7.4 Conclusion Part IV Final Words Chapter 8 Conclusion References Appendix Sources of the News Index