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汽車銷售實(shí)務(wù)-(第二版)-贈(zèng)送電子課件 版權(quán)信息
- ISBN：9787302472988
- 條形碼：9787302472988 ; 978-7-302-47298-8
- 裝幀：一般膠版紙
- 冊(cè)數(shù)：暫無(wú)
- 重量：暫無(wú)
- 所屬分類：>>
汽車銷售實(shí)務(wù)-(第二版)-贈(zèng)送電子課件 本書(shū)特色
本教材針對(duì)高等職業(yè)教育的特點(diǎn)，在“工學(xué)結(jié)合”人才培養(yǎng)模式下，按照基于工作過(guò)程的課程開(kāi)發(fā)要求，結(jié)合實(shí)際汽車銷售業(yè)務(wù)編寫而成。全書(shū)包括三個(gè)單元，各個(gè)單元又分解為若干個(gè)學(xué)習(xí)任務(wù)，分別介紹了汽車銷售人員素質(zhì)和能力要求、汽車銷售流程、汽車保險(xiǎn)代理、汽車消費(fèi)信貸、汽車稅費(fèi)繳納和牌照代理、二手車交易、汽車售后服務(wù)、汽車備件管理等業(yè)務(wù)知識(shí)和技能。 本教材體例新穎、實(shí)用性強(qiáng)，既可以作為汽車類專業(yè)的教材，也可以作為經(jīng)濟(jì)與管理類專業(yè)的教材，還可以作為汽車銷售人員的業(yè)務(wù)培訓(xùn)教材和參考讀物。
汽車銷售實(shí)務(wù)-(第二版)-贈(zèng)送電子課件 內(nèi)容簡(jiǎn)介
結(jié)合實(shí)際汽車銷售業(yè)務(wù)編寫而成。全書(shū)包括三個(gè)單元，各個(gè)單元又分解為若干個(gè)學(xué)習(xí)任務(wù)，分別介紹了汽車銷售人員素質(zhì)和能力要求、汽車銷售流程、汽車保險(xiǎn)代理、汽車消費(fèi)信貸、汽車稅費(fèi)繳納和牌照代理、二手車交易、汽車售后服務(wù)、汽車備件管理等業(yè)務(wù)知識(shí)和技能。本教材體例新穎、實(shí)用性強(qiáng)，既可以作為汽車類專業(yè)的教材，也可以作為經(jīng)濟(jì)與管理類專業(yè)的教材，還可以作為汽車銷售人員的業(yè)務(wù)培訓(xùn)教材和參考讀物。
汽車銷售實(shí)務(wù)-(第二版)-贈(zèng)送電子課件 目錄
第1單元
汽車銷售基礎(chǔ)知識(shí)
………1
學(xué)習(xí)任務(wù)1.1 汽車銷售活動(dòng)概述
·········2
1.1.1 汽車產(chǎn)品的特點(diǎn) ·····················2
1.1.2 汽車銷售的含義 ·····················4
1.1.3 汽車銷售活動(dòng)的業(yè)務(wù)內(nèi)容 ·····5
知識(shí)問(wèn)答與技能訓(xùn)練
························6
學(xué)習(xí)任務(wù)1.2 汽車銷售人員素質(zhì)和
能力要求
····························6
1.2.1 汽車銷售業(yè)務(wù)人員應(yīng)該
具備的專業(yè)能力
·····················7
1.2.2 汽車銷售業(yè)務(wù)人員應(yīng)該
具備的職業(yè)素質(zhì)
·····················9
知識(shí)問(wèn)答與技能訓(xùn)練
····················12
學(xué)習(xí)任務(wù)1.3 汽車發(fā)展史
··················12
1.3.1 汽車的發(fā)展進(jìn)程 ···················12
1.3.2 我國(guó)汽車工業(yè)發(fā)展歷程 ·······16
知識(shí)問(wèn)答與技能訓(xùn)練
····················19
學(xué)習(xí)任務(wù)1.4 汽車新概念與汽車標(biāo)志
···19
1.4.1 汽車新概念 ···························20
1.4.2 汽車標(biāo)志及含義 ···················23
知識(shí)問(wèn)答與技能訓(xùn)練
····················29
學(xué)習(xí)任務(wù)1.5 汽車市場(chǎng)營(yíng)銷
···············30
1.5.1 市場(chǎng)的含義 ···························30
1.5.2 市場(chǎng)營(yíng)銷 ·······························32
1.5.3 現(xiàn)代市場(chǎng)經(jīng)營(yíng)觀念 ···············32
1.5.4 營(yíng)銷組合策略 ·······················34
知識(shí)問(wèn)答與技能訓(xùn)練
····················34
學(xué)習(xí)任務(wù)1.6 汽車分類
······················35
1.6.1 汽車市場(chǎng)細(xì)分化 ···················35
1.6.2 汽車型號(hào) ·······························38
1.6.3 車輛識(shí)別代號(hào)編碼 ···············39
知識(shí)問(wèn)答與技能訓(xùn)練
····················41
學(xué)習(xí)任務(wù)1.7 乘用車的技術(shù)參數(shù)和
技術(shù)特性
······················42
1.7.1 乘用車的外觀特征及技術(shù)
參數(shù)
·······································42
1.7.2 乘用車的技術(shù)特性 ···············49
知識(shí)問(wèn)答與技能訓(xùn)練
····················62
學(xué)習(xí)任務(wù)1.8 汽車消費(fèi)需求分析
·······62
1.8.1 家用汽車需求特點(diǎn) ···············62
1.8.2 顧客購(gòu)買家用汽車的行為習(xí)慣
分析
·······································63
1.8.3 顧客購(gòu)買家用汽車的心理
分析
·······································67
知識(shí)問(wèn)答與技能訓(xùn)練
····················69
學(xué)習(xí)任務(wù)1.9 企業(yè)基本知識(shí)
···············69
1.9.1 企業(yè)概況 ·······························70
1.9.2 企業(yè)的銷售目標(biāo)及重要客戶
范圍
·······································71
1.9.3 服務(wù)項(xiàng)目、付款條件及理賠
政策
·······································72
VI 汽車銷售實(shí)務(wù)(第二版)
1.9.4 銷售策略和銷售部門職能 ··· 72
知識(shí)問(wèn)答與技能訓(xùn)練
····················75
學(xué)習(xí)任務(wù)1.10 財(cái)務(wù)和稅收基本知識(shí)
··75
1.10.1 財(cái)務(wù)基本知識(shí) ·····················
75
1.10.2 稅收基本知識(shí) ·····················
78
知識(shí)問(wèn)答與技能訓(xùn)練
····················83
第2單元
汽車銷售活動(dòng) …………… 84
學(xué)習(xí)任務(wù)2.1 接待顧客
······················85
2.1.1 電話接聽(tīng)禮儀 ······················· 86
2.1.2 接待上門的顧客 ···················
87
2.1.3 汽車銷售接待禮儀 ··············· 89
2.1.4 銷售接待的交談要求 ··········· 92
知識(shí)問(wèn)答與技能訓(xùn)練
····················93
學(xué)習(xí)任務(wù)2.2 介紹車輛
······················94
2.2.1 汽車展示方法 ······················· 94
2.2.2 汽車介紹方法 ······················· 96
知識(shí)問(wèn)答與技能訓(xùn)練
·················· 100
學(xué)習(xí)任務(wù)2.3 試乘試駕
····················100
2.3.1 試乘試駕的意義 ················· 101
2.3.2 試乘試駕的目的和作用 ····· 102
2.3.3 試乘試駕業(yè)務(wù)流程 ············· 102
知識(shí)問(wèn)答與技能訓(xùn)練
·················· 106
學(xué)習(xí)任務(wù)2.4 商務(wù)洽談
····················107
2.4.1 洽談時(shí)的應(yīng)對(duì)技巧 ············· 107
2.4.2 促成交易的技巧 ··················112
2.4.3 增加成交機(jī)會(huì)的一些細(xì)節(jié) ·····115
知識(shí)問(wèn)答與技能訓(xùn)練
·················· 116
學(xué)習(xí)任務(wù)2.5 消費(fèi)信貸基礎(chǔ)知識(shí)
····· 116
2.5.1 消費(fèi)信貸的含義 ··················117
2.5.2 提高對(duì)消費(fèi)信貸的認(rèn)識(shí) ······118
2.5.3 消費(fèi)信貸的分類 ··················118
2.5.4 汽車消費(fèi)信貸的含義 ··········118
2.5.5 汽車消費(fèi)貸款的擔(dān)保方式 ···119
知識(shí)問(wèn)答與技能訓(xùn)練
·················· 121
學(xué)習(xí)任務(wù)2.6 汽車消費(fèi)貸款辦理
程序
··································121
2.6.1 申請(qǐng)汽車消費(fèi)貸款的條件 ···· 122
2.6.2 汽車消費(fèi)貸款的額度、期限與
利率
····································· 122
2.6.3 自然人申請(qǐng)貸款的程序 ····· 123
2.6.4 汽車消費(fèi)借款合同范本 ····· 126
知識(shí)問(wèn)答與技能訓(xùn)練
·················· 131
學(xué)習(xí)任務(wù)2.7 汽車消費(fèi)貸款的
償還方法
·····························132
2.7.1 汽車消費(fèi)貸款的償還方法 ···· 132
2.7.2 汽車消費(fèi)貸款案例 ············· 133
知識(shí)問(wèn)答與技能訓(xùn)練
·················· 135
學(xué)習(xí)任務(wù)2.8 交車業(yè)務(wù)
····················136
知識(shí)問(wèn)答與技能訓(xùn)練
·················· 140
學(xué)習(xí)任務(wù)2.9 稅款繳納
····················140
2.9.1 車輛購(gòu)置稅 ························· 141
2.9.2 車船使用稅 ························· 143
知識(shí)問(wèn)答與技能訓(xùn)練
·················· 145
學(xué)習(xí)任務(wù)2.10 保險(xiǎn)基礎(chǔ)知識(shí)
···········146
2.10.1 保險(xiǎn)的定義 ······················· 147
2.10.2 保險(xiǎn)術(shù)語(yǔ) ··························· 147
2.10.3 機(jī)動(dòng)車保險(xiǎn)的重要
意義
··································· 148
2.10.4 機(jī)動(dòng)車輛保險(xiǎn)合同的法律
特征
··································· 149
2.10.5 機(jī)動(dòng)車輛保險(xiǎn)合同的
形式
··································· 151
知識(shí)問(wèn)答與技能訓(xùn)練
·················· 152
學(xué)習(xí)任務(wù)2.11 機(jī)動(dòng)車輛保險(xiǎn)種類
······153
2.11.1 機(jī)動(dòng)車輛商業(yè)保險(xiǎn) ··········· 153
目
錄VII
2.11.2 交通事故責(zé)任強(qiáng)制
保險(xiǎn)
··································· 155
知識(shí)問(wèn)答與技能訓(xùn)練
·················· 161
學(xué)習(xí)任務(wù)2.12 機(jī)動(dòng)車輛保險(xiǎn)的投保
程序
··························161
知識(shí)問(wèn)答與技能訓(xùn)練
·················· 167
學(xué)習(xí)任務(wù)2.13 機(jī)動(dòng)車輛保險(xiǎn)理賠
程序
··························167
2.13.1 機(jī)動(dòng)車輛道路交通事故的
處理程序
··························· 167
2.13.2 機(jī)動(dòng)車輛索賠及理賠
程序
·································· 168
2.13.3 理賠額計(jì)算舉例 ··············· 170
知識(shí)問(wèn)答與技能訓(xùn)練
·················· 172
學(xué)習(xí)任務(wù)2.14 辦理牌照
··················172
2.14.1 機(jī)動(dòng)車行駛證 ···················
173
2.14.2 臨時(shí)牌照和車輛移動(dòng)證 ···· 174
2.14.3 機(jī)動(dòng)車牌照 ······················· 174
2.14.4 補(bǔ)發(fā)機(jī)動(dòng)車牌照 ··············· 175
2.14.5 機(jī)動(dòng)車異動(dòng)登記 ··············· 175
2.14.6 報(bào)廢登記 ··························· 176
2.14.7 新車牌照辦理流程 ··········· 177
知識(shí)問(wèn)答與技能訓(xùn)練
·················· 178
第3單元
汽車售后活動(dòng) ………… 179
學(xué)習(xí)任務(wù)3.1 二手車交易基礎(chǔ)知識(shí)
···180
3.1.1 不能交易的車輛 ················· 180
3.1.2 車價(jià)折算 ····························· 181
知識(shí)問(wèn)答與技能訓(xùn)練
·················· 186
學(xué)習(xí)任務(wù)3.2 二手車交易流程
·········186
3.2.1 了解車源 ····························· 187
3.2.2 技術(shù)狀況檢查 ·····················
188
3.2.3 二手車置換程序 ················· 196
知識(shí)問(wèn)答與技能訓(xùn)練
·················· 197
學(xué)習(xí)任務(wù)3.3 售后服務(wù)概述
·············197
3.3.1 售后服務(wù)的意義 ················· 198
3.3.2 售后服務(wù)的工作內(nèi)容 ········· 199
3.3.3 投訴的處理 ························· 202
知識(shí)問(wèn)答與技能訓(xùn)練
·················· 205
學(xué)習(xí)任務(wù)3.4 質(zhì)量保修的程序
············205
知識(shí)問(wèn)答與技能訓(xùn)練
·················· 208
學(xué)習(xí)任務(wù)3.5 汽車備件進(jìn)貨管理
········208
3.5.1 汽車備件采購(gòu)計(jì)劃的制訂 ···· 208
3.5.2 汽車備件進(jìn)貨驗(yàn)收 ············· 213
3.5.3 填寫與使用進(jìn)貨憑證 ········· 213
知識(shí)問(wèn)答與技能訓(xùn)練
·················· 214
學(xué)習(xí)任務(wù)3.6 汽車備件保管和出庫(kù)
管理
····························215
3.6.1 汽車備件入庫(kù) ·····················
215
3.6.2 汽車備件分區(qū)分類及貨位
編寫
····································· 216
3.6.3 貨物堆碼 ····························· 217
3.6.4 汽車備件存儲(chǔ)的安全
管理
····································· 218
3.6.5 庫(kù)存汽車備件數(shù)量管理 ····· 219
3.6.6 汽車備件的條形碼管理 ····· 219
3.6.7 汽車備件出庫(kù)與復(fù)核 ········· 220
3.6.8 汽車備件盤存 ····················
220
知識(shí)問(wèn)答與技能訓(xùn)練
·················· 221
附錄A 汽車銷售管理辦法
…………222
附錄B 機(jī)動(dòng)車交通事故責(zé)任強(qiáng)制
保險(xiǎn)條例
………………… 228
參考文獻(xiàn)
…………………………… 236
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