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電子商務(wù)英語(yǔ)

出版社：武漢大學(xué)出版社出版時(shí)間：2007-03-01
開(kāi)本： 16開(kāi) 頁(yè)數(shù)： 173頁(yè)
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電子商務(wù)英語(yǔ) 版權(quán)信息

電子商務(wù)英語(yǔ) 內(nèi)容簡(jiǎn)介

本書(shū)共分十章，覆蓋了電子商務(wù)環(huán)節(jié)所涉及的重要英語(yǔ)表達(dá)法及概念。介紹了電子商務(wù)的歷史、發(fā)展和理論；電子商務(wù)企業(yè)結(jié)客戶、企業(yè)對(duì)企業(yè)的動(dòng)作流程、網(wǎng)上支付，網(wǎng)絡(luò)安全，電子政務(wù)和電子商務(wù)的發(fā)展前景。

電子商務(wù)英語(yǔ) 目錄

Chapter 1 Internet and World Wide Web
Section A E-Businen Essentials
The ABC of Internet and World Wide Web
Section B Online Reading Material
The Intemet and Business
Section C Online Surfing
What We Will Need to Get Staxted
Section D Supplementary Reading
E-English Rules the Waves
Chapter 2 Electronic Business Basics
Section A E.Business Essentials
Defining E-Business
Section B Online Reading Material
Power at Last
Section C Online Surfing
An E-mail Account
Section D Supplementary Reading
What's the Meaning of @ in the E-marl Address
Chapter 3 Business-to-Business E-Business
Section A E.Business Essentials
Defining Business-to-Business E-Business
Section B Online Reading Material
How Business-to-Business Works
Section C Online Surfing
Search Engines and DLrectones
Section D Supplementary Reading
Google Is Adding Maior Libraries to Its Database
Chapter 4 Business-to-Consumer E-Business
Section A E.Business Essentials
Defining Business-to-Consumer E-Business
Section B Online Reading Material
Understanding B2C E-Business
Section C Online Surfing
Web Address and Domain Names
Section D Supplementary Reading
From a Librarian to America's Richest Man.
Chapter 5 E-Business Web Site
Section A E-Business Essentials
Reviewing Web Hosting Vocabulary
Section B Online Reading Material
Usability of the E-Business Web Site
Section C Online Surfing
Visiting Online Stores
Section D Supplementary Reading
Big Media, Little Blogosphere
Chapter 6 Marketing Strategy for E-Business ( Ⅰ )
Section A E-Business Essentials
Identifying Marketing Issues
Section B Online Reading Material
E-Marketing Planning
Section C Online Surfing
Online Advertising: Banner Ads
Section D Supplementary Reading
China Promises Intemet Bounty
Chapter 7 Marketing Strategy for E-Business ( Ⅱ )
Section A E-Business Essentials ~
Market Research for E-Business
Section B Online Reading Material
Applying the Marketing Mix to E-Business
Section C Online Surfing
Online Forms
Section D Supplementary Reading
How Auction Sites Work Online
Chapter 8 Electronic Payments
Chapter 9 Security Issues
Chapter 10 Customer Service Strategies
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