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CHINESE FINANCIAL SERVICES-A Marketing Perspective 版權信息
- ISBN：9787807458135
- 條形碼：9787807458135 ; 978-7-80745-813-5
- 裝幀：暫無
- 冊數(shù)：暫無
- 重量：暫無
- 所屬分類：>>
CHINESE FINANCIAL SERVICES-A Marketing Perspective 本書特色
we analyse china's demographics and market conditions for their implications to the corporate marketing function as they pertain to banking.part a provides an overview of the chinese economy, financial markets,demographics and the individual and corporate financial service sectors. part b covers the importance and role of marketing in the dynamic and rapidly evolving chinese financial market with an introduction to the seven-ps of marketing and their relevance to chinese financial services marketing. part c addresses the need for strategic marketing in the chinese financial service market. part d addresses the importance of financial responsibility and accountability in marketing and applies this concept to marketing.
CHINESE FINANCIAL SERVICES-A Marketing Perspective 內(nèi)容簡介
part a provides an overview of the chinese economy, financial markets, demographics and the individual and corporate financial service sectors. part b covers the importance and role of marketing in the dynamic and rapidly evolving chinese financial market with an introduction to the seven-ps of marketing and their relevance to chinese financial services marketing.part c addresses the need for strategic marketing in the chinese financial service market.part d addresses the importance of financial responsibility and accountability in marketing and applies this concept to marketing.
CHINESE FINANCIAL SERVICES-A Marketing Perspective 目錄
preface
part a the chinese market
chapter 1 china's financial sector
1.1 introduction
1.2 marketing financial services
1.3 financial system
1.4 chinese capital markets
1.5 financial institutions
1.6 financial assets
1.7 book structure
chapter 2 china's economy and demographics
2.1 introduction
2.2 chinese economy -- macro economic analysis
2.2.1 prospect of china's economic growth
2.2.2 basic statistics
part a the chinese market
chapter 1 china's financial sector
1.1 introduction
1.2 marketing financial services
1.3 financial system
1.4 chinese capital markets
1.5 financial institutions
1.6 financial assets
1.7 book structure
chapter 2 china's economy and demographics
2.1 introduction
2.2 chinese economy -- macro economic analysis
2.2.1 prospect of china's economic growth
2.2.2 basic statistics
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