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外貿(mào)業(yè)務(wù)函電-國(guó)際貿(mào)易專業(yè)

外貿(mào)業(yè)務(wù)函電-國(guó)際貿(mào)易專業(yè)

出版社:清華大學(xué)出版社出版時(shí)間:2016-02-01
開本: 16開 頁(yè)數(shù): 210
本類榜單:教材銷量榜
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外貿(mào)業(yè)務(wù)函電-國(guó)際貿(mào)易專業(yè) 版權(quán)信息

  • ISBN:9787302423577
  • 條形碼:9787302423577 ; 978-7-302-42357-7
  • 裝幀:暫無(wú)
  • 冊(cè)數(shù):暫無(wú)
  • 重量:暫無(wú)
  • 所屬分類:>

外貿(mào)業(yè)務(wù)函電-國(guó)際貿(mào)易專業(yè) 內(nèi)容簡(jiǎn)介

本教材采用情景模擬的編寫方式,以一個(gè)大學(xué)畢業(yè)生在外貿(mào)公司學(xué)徒的過(guò)程為主線,以外貿(mào)業(yè)務(wù)員崗位技能為導(dǎo)向,以外貿(mào)業(yè)務(wù)處理為任務(wù)驅(qū)動(dòng)方式,以師徒對(duì)話、溝通函電撰寫為表現(xiàn)形式,設(shè)計(jì)外貿(mào)業(yè)務(wù)操作與英語(yǔ)函電內(nèi)容。共包括外貿(mào)業(yè)務(wù)員崗位認(rèn)知、國(guó)際貿(mào)易準(zhǔn)備、尋找交易伙伴、探詢建立貿(mào)易關(guān)系、交易磋商、簽訂合同、履行合同、解決貿(mào)易糾紛、跨境電子商務(wù)、互聯(lián)網(wǎng)營(yíng)銷十個(gè)模塊的內(nèi)容,以滿足國(guó)際貿(mào)易手段網(wǎng)絡(luò)化和跨境電子商務(wù)發(fā)展對(duì)快速閱讀大量互聯(lián)網(wǎng)信息、在線營(yíng)銷和利用跨境電子商務(wù)平臺(tái)進(jìn)行國(guó)際貿(mào)易的能力要求。本教材既可作為外貿(mào)函電、跨境電子商務(wù)、互聯(lián)網(wǎng)營(yíng)銷等專業(yè)課程的教材,也可作為相關(guān)從業(yè)人員自學(xué)的參考書。

外貿(mào)業(yè)務(wù)函電-國(guó)際貿(mào)易專業(yè) 目錄

Training Module 1Getting to Know the Job Task 11Going into Training Task 12Having a View of Foreign Trade Business Task 13Duties of a Foreign Trade Business Clerk Task 14Requirements for the Foreign Trade Business Clerk Task 15Setting up Training Courses for the Apprentice Task 16Help Yourself Task 17Testing Your Improvement Training Module 2Preparing for Foreign Trade Task 21Going into Training Task 22Collecting Information on Merchandise Task 23Designing Catalogue Task 24Calculating Price and Making Price List Task 25Help Yourself Task 26Testing Your Improvement Training Module 3Seeking Potential Business Partners Task 31Going into Training Task 32The Ways to Seek Potential Business Partners Task 33How to Choose & Performin the Exhibition Task 34Being in the Canton Fair Task 35Help Yourself Task 36Testing Your Improvement Training Module 4Establishing Business Relations Task 41Going into Training Task 42Getting to know the Structure of Business Letters & Addressing Envelopes Task 43Making Foreign Trade Correspondence Effective Task 44Writing Circular Letters to Establish Business Relations Task 45Help Yourself Task 46Testing Your Improvement Training Module 5Entering into Sales Contracts Task 51Going into Training Task 52Inquiring and Replying Task 53Making Offers Task 54Replying to Offers Task 55Help Yourself Task 56Testing Your Improvement Training Module 6Signing a Sales Contract Task 61Going into Training Task 62Filling out the Contract Task 63Signing the Contract Task 64Help Yourself Task 65Testing Your Improvement Training Module 7Fulfilling a Contract Task 71Going into Training Task 72Starting to Fulfill Contracts Task 73Dealing with L/C Business Task 74Communicating for Shipping Requirements Task 75Arranging Shipment Task 76Communicating after Shipment Task 77Help Yourself Task 78Testing Your Improvement Training Module 8Resolving Disputes Arising from Foreign Trade Task 81Going into Training Task 82Resolving Disputes from Contractual Negotiations Task 83Resolving Disputes from Contractual Executions Task 84Resolving Disputes Arising from Documentary Discrepancies Task 85Help Yourself Task 86Testing Your Improvement Training Module 9Cross Border Ecommerce Task 91Going into Training Task 92Getting to Know CBEC Task 93Escrow Service Task 94Payment Methods of CBEC Task 95Choosing a Platform for CBEC Task 96Designing a Scheme for CBEC Task 97Starting CBEC Task 98Help Yourself Task 99Testing Your Improvement Training Module 10Internet Marketing Task 101Going into Training Task 102Internet Marketing Overview Task 103Search Engine Marketing Task 104SNS Marketing Task 105Datadriven Marketing Task 106Help Yourself Task 107Testing Your Improvement PostscriptThe Fare well 參考文獻(xiàn)
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