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客源國(地區(qū))概況-(第2版) 版權(quán)信息
- ISBN：9787121293405
- 條形碼：9787121293405 ; 978-7-121-29340-5
- 裝幀：暫無
- 冊數(shù)：暫無
- 重量：暫無
- 所屬分類：>
客源國(地區(qū))概況-(第2版) 本書特色
本書主要介紹世界旅游業(yè)和我國海外旅游客源市場的基本格局與前景，以及我國主要旅游客源國和港澳臺客源地區(qū)的基本情況。全書共6 章，以2015 年來華旅游人數(shù)位居前列為標(biāo)準(zhǔn)，同時綜合考慮影響力情況，共選取亞洲和太平洋地區(qū)、歐洲、中東及非洲、美洲等地區(qū)的41 個旅游客源國及我國的港澳臺地區(qū)，主要介紹它們的自然地理、歷史人文、經(jīng)濟(jì)發(fā)展、政治狀況、文化傳統(tǒng)、民俗風(fēng)情、旅游資源與旅游業(yè)等。本書條理清晰，重點(diǎn)突出，通俗易懂，并且注重理論與實(shí)踐相結(jié)合，方便學(xué)生按圖索驥，學(xué)以致用，具有較強(qiáng)的實(shí)用性。本書為高職高專旅游管理專業(yè)系列規(guī)劃教材之一，既可作為高職高專旅游管理、導(dǎo)游、酒店管理和旅游英語專業(yè)的教材，也可作為從事旅游管理工作者的參考讀物。
客源國(地區(qū))概況-(第2版) 內(nèi)容簡介
本書主要介紹世界旅游業(yè)和我國海外旅游客源市場的基本格局與前景，以及我國主要旅游客源國和港澳臺客源地區(qū)的基本情況。全書共6 章，以2015 年來華旅游人數(shù)位居前列為標(biāo)準(zhǔn)，同時綜合考慮影響力情況，共選取亞洲和太平洋地區(qū)、歐洲、中東及非洲、美洲等地區(qū)的41 個旅游客源國及我國的港澳臺地區(qū)，主要介紹它們的自然地理、歷史人文、經(jīng)濟(jì)發(fā)展、政治狀況、文化傳統(tǒng)、民俗風(fēng)情、旅游資源與旅游業(yè)等。本書條理清晰，重點(diǎn)突出，通俗易懂，并且注重理論與實(shí)踐相結(jié)合，方便學(xué)生按圖索驥，學(xué)以致用，具有較強(qiáng)的實(shí)用性。本書為高職高專旅游管理專業(yè)系列規(guī)劃教材之一，既可作為高職高專旅游管理、導(dǎo)游、酒店管理和旅游英語專業(yè)的教材，也可作為從事旅游管理工作者的參考讀物。
客源國(地區(qū))概況-(第2版) 目錄
第1 章 世界旅游業(yè)和中國大陸的客源市場 ···································································· 11.1 世界旅游業(yè) ························································································ 11.2 世界旅游區(qū) ··························································································· 51.3 世界旅游客源市場 ·················································································· 91.4 中國大陸的旅游客源市場 ································································ 11本章小結(jié) ····························································································· 16復(fù)習(xí)思考題 ······························································································· 16第2 章 亞洲和太平洋地區(qū)主要客源國 ········································································· 172.1 日本 ······························································································· 172.2 韓國與朝鮮 ················································································· 272.3 蒙古國、哈薩克斯坦、吉爾吉斯斯坦 ····································································· 362.4 新加坡、馬來西亞、泰國 ········································································· 462.5 菲律賓、印度尼西亞、越南 ······································································· 592.6 印度、巴基斯坦、尼泊爾、斯里蘭卡 ····································································· 712.7 澳大利亞、新西蘭 ················································································ 86本章小結(jié) ··························96復(fù)習(xí)思考題 ······························································································ 96第3 章 歐洲地區(qū)主要客源國 ·········································································· 973.1 英國 ······································································································ 973.2 德國 ········································································································ 1053.3 法國 ············································································································ 1123.4 意大利 ·································································································· 1203.5 俄羅斯 ········································································································ 1263.6 西班牙、葡萄牙 ························································································· 1343.7 比利時、荷蘭、奧地利、瑞士 ································································· 1423.8 瑞典、丹麥、挪威、芬蘭 ········································································ 155本章小結(jié) ········································································································· 168復(fù)習(xí)思考題 ··································································································· 169第4 章 中東及非洲地區(qū)主要客源國 ··········································································· 1704.1 沙特阿拉伯 ·································································································· 1704.2 以色列 ··································································································· 1754.3 埃及 ········································································································ 1794.4 南非 ·········································································································· 184本章小結(jié) ····································································································· 188復(fù)習(xí)思考題 ································································································· 189第5 章 美洲地區(qū)主要客源國 ······································································ 1905.1 美國 ······································································································ 1905.2 加拿大 ································································································ 1995.3 墨西哥 ······························································································ 2055.4 巴西 ····························································································· 212本章小結(jié) ·················
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客源國(地區(qū))概況-(第2版) 作者簡介
熊國銘，2001.6至今，任浙江工商職業(yè)技術(shù)學(xué)院工商管理系旅游教研室主任。多年來，主要承擔(dān)《客源國（地區(qū)）概況》、《餐飲服務(wù)與管理》、《旅游管理學(xué)》、《酒吧服務(wù)與管理》、《前廳客房服務(wù)與管理》等課程的教學(xué)工作，積累了豐富的教學(xué)經(jīng)驗(yàn)。
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