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經(jīng)管英語

出版社:天津大學(xué)出版社出版時(shí)間:2017-01-01
開本: 26cm 頁數(shù): 125
中 圖 價(jià):¥17.3(7.2折) 定價(jià)  ¥24.0 登錄后可看到會員價(jià)
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經(jīng)管英語 內(nèi)容簡介

  《經(jīng)管英語(分社)/高等教育應(yīng)用型本科重點(diǎn)專業(yè)精品規(guī)劃教材(外語類)》共分為八個(gè)單元,每個(gè)單元的內(nèi)容涉及到商業(yè)、貿(mào)易,及其豐富的經(jīng)管英語閱讀材料。會話內(nèi)容涉及到經(jīng)濟(jì)管理的各個(gè)環(huán)節(jié),包括管理學(xué)基礎(chǔ)、戰(zhàn)略管理、市場營銷、會計(jì)基礎(chǔ)、旅游管理和電子商務(wù)等場景!督(jīng)管英語(分社)/高等教育應(yīng)用型本科重點(diǎn)專業(yè)精品規(guī)劃教材(外語類)》與職業(yè)密切相關(guān),較好地解決了英語學(xué)習(xí)與職業(yè)生涯脫節(jié)的問題,提升了學(xué)生的英語實(shí)用性和就業(yè)競爭力。

經(jīng)管英語 目錄

Unit 1 Management
Unit 2 Strategic Management
Unit 3 Marketing Management
Unit 4 A Brief Introduction of the“Big 4”Accounting Firms
Unit 5 Financial Accounting and Financial Statements
Unit 6 Skills in Making Complaints and Adjustments
Unit 7 Tourist and Tourism
Unit 8 Online Marketing VS Privacy Policy
Answers to the Exercises
Appendix 1 經(jīng)濟(jì)類專業(yè)英語詞匯與表達(dá)
Appendix 2 旅游行業(yè)英語詞匯與表達(dá)
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經(jīng)管英語 節(jié)選

  《經(jīng)管英語(分社)/高等教育應(yīng)用型本科重點(diǎn)專業(yè)精品規(guī)劃教材(外語類)》:  Open Stax will spend two years developing the personalized books and then test them on  Houstonarea students.The books will also go through a review and evaluation process similar to  traditional textbooks.Baraniuk expects 60 people to review each book before publication to  ensure its quality.  The idea is to make learning easier,so students can go on to more successful careers and lives.Baraniuk isn't just reproducing physical textbooks on digital devices,a mistake that book publishers have made.He's seriously rethinking that the educational experience should be in a world of digital tools.To do this means involving individuals with skills traditionally left out of the textbook business.Baraniuk is currently hiring cognitive scientists and machine learning experts.Baraniuk wants to use the tactics of Google, Netfiix and Amazon to delivera personalized experience.These Web services all rely on complex algorithms to automatically adjust their offerings for customers.Just as Netflix recommends different movies based on your preferences and viewing history,a textbook might present materials ata different pace.The textbook which will be stored on a range of digital, and devices will automatically adjust itself thanks to machine leaming.  ……

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