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外貿(mào)英語函電

作者：周桂英
出版社：中國(guó)鐵道出版社出版時(shí)間：2010-06-01
開本： 16開 頁(yè)數(shù)： 339頁(yè)
本類榜單：管理銷量榜
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外貿(mào)英語函電 版權(quán)信息

外貿(mào)英語函電 本書特色

《外貿(mào)英語函電》：面向“十二五”高等院校應(yīng)用型人才培養(yǎng)規(guī)劃教材

外貿(mào)英語函電 目錄

前言教學(xué)建議Chapter One：Business Letter Writing1.1 Essential Writing Principles of Business Letters1.2 Main Sections in a Business Letter1.3 Writing of Each Section and Their Respective Positions in a Business Letter1.4 The Layout of The Above 10 Sections in a Business Letter 1.5 Different Styles of Business Letters 1.6 Writing EnvelopesExercises 課文翻譯：商務(wù)信函寫作Chapter Two：Establishing Business Relations2.1 Relevant Knowledge about Establishing Business Relations 2.2 Outlines for Relevant Letters2.3 Specimen Letters Useful Sentences and ExpressionsExercises 課文翻譯：建立業(yè)務(wù)關(guān)系Chapter Three：Enquiries and Reply3.1 Introduction to Enquiries3.2 Outlines for Relevant Letters3.3 Specimen Letters Useful Sentences and ExpressionsExercises課文翻譯：詢盤及回復(fù)Chapter Four：Offers 4.1 Relevant Knowledge about Offers 4.2 The Outline for Offer Letters4.3 Specimen Letters Useful Sentences and ExpressionsExercises 課文翻譯：報(bào)盤Chapter Five：Counteroffers and Reply5.1 Introduction to Counteroffers5.2 Outlines for Relevant Letters5.3 Specimen Letters Useful Sentences and ExpressionsExercises 課文翻譯：還盤及回復(fù)Chapter Six：Orders and Reply6.1 Relevant Knowledge about Orders6.2 Outlines for Relevant Letters6.3 Specimen Letters Useful Sentences and ExpressionsExercises 課文翻譯：訂貨及回復(fù)Chapter Seven：Sales／Purchase Confirmation 7.1 Background Knowledge about Sales／Purchase Confirmation7.2 Relevant Knowledge about Sales／Purchase Contracts7.3 The Outline for Letters to Confirm Sales or Purchase7.4 Specimen Letters 7.5 Specimen Contracts and ConfirmationsUseful Sentences and ExpressionsExercises 課文翻譯：銷貨／購(gòu)貨的確認(rèn)Chapter Eight：Terms of Payment8.1 Modes of Payment in International Trade8.2 7he Outline for Letters Negotiating 7erms of Payment8.3 Specimen Letters Useful Sentences and ExpressionsExercises 課文翻譯：付款條件Chapter Nine：Urging Establishment of L／Cs 9.l Relevant Knowledge about L／Cs9.2 Urging the Establishment of L／Cs9.3 The Outline for Letters to Urge Establishment of L／Cs9.4 Specimen Letters Useful Sentences and ExpressionsExercises 課文翻譯：催開信用證Chapter Ten：Requesting Amendments to and Extension of L／Cs10.1 Relevant Background Knowledge10.2 Outlines for Relevant Letters10.3 Specimen LettersUseful Sentences and ExpressionsExercises課文翻譯：要求改證和展證Chapter Eleven：Packing11.1 Background Knowledge about Packing11.2 Outlines for Relevant Letters11.3 Specimen LettersUseful Sentences and ExpressionsExercises課文翻譯：包裝Chapter Twelve：Shipment12.1 Basic Knowledge about Shipment12.2 Outlines for Relevant Letters12.3 Specimen LettersUseful Sentences and ExpressionsExercises課文翻譯：裝運(yùn)Chapter Thirteen：Insurance 13.1 Relevant Knowledge about Insurance 13.2 Risk Coverage for Marine Cargo TranSponation13.3 Outlines for Relevant Letters13.4 Specimen LettersUseful Sentences and ExpressionsExercises 課文翻譯：保險(xiǎn)Chapter Fourteen：Complaints.Claims and Settlement 14.1 Relevant Knowledge about Complaints and Claims 14.2 Writing Letters of Complaints or Claims14.3 Writing Replies to Claim Letters14.4 Specimen LettersUseful Sentences and ExpressionsExercises 課文翻譯：投訴、索賠及理賠Chapter Fifteen：Selling Agency15.1 Relevant Knowledge about Selling Agency15.2 Introduction to Agency Agreements15.3 Outlines for Letters Concerned with Selling Agency15.4 Specimen Letters15.5 Specimen Agency Agreements Useful Sentences and ExpressionsExercises 課文翻譯：銷售代理Chapter Sixteen：International Business Contracts／Agreements16.1 Language Features of International Business Contracts／Agreements16.2 Categories of International Business Contract16.3 The Structure of International Business Contracts／Agreements16.4 Specimen Contracts or AgreementsUseful Sentences and ExpressionsExercises 課文翻譯：國(guó)際商務(wù)合同／協(xié)議Chapter Seventeen：Invitation for Bids and Bid 17.1 Introduction to Bid／Tender 17.2 ClassifiCation Of International Bids 17.3 7he General Procedures of Bidding17.4 Specimen Letters17.5 Specimen Invitation for Bids／Call for Tenders 17.6 Specimen Bids／Tenders Useful Sentences and ExpressionsExercises 課文翻譯：招標(biāo)和投標(biāo)Keys to ExercisesAppendix 附錄A：國(guó)際貿(mào)易中常用的縮略語附錄B：外貿(mào)信函中常用的縮略語附錄C：《外貿(mào)英語函電》常用的術(shù)語和短
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外貿(mào)英語函電 節(jié)選

《外貿(mào)英語函電》涵蓋了外貿(mào)業(yè)務(wù)的各個(gè)重要環(huán)節(jié)的信函寫作：建立業(yè)務(wù)關(guān)系、詢盤、報(bào)盤、還盤，下訂單、銷售／購(gòu)貨確認(rèn)、付款條件、信用證的催開及修改、包裝、裝運(yùn)、保險(xiǎn)、投訴和索賠等，同時(shí)，還詳細(xì)介紹了外貿(mào)信函的寫作原則、主要構(gòu)成、基本格式以及國(guó)際商務(wù)合同的語言的特點(diǎn)、主要內(nèi)容和一些合同樣本。每章的內(nèi)容由以下幾個(gè)部分組成：相關(guān)外貿(mào)知識(shí)介紹、相關(guān)信函的寫作提綱，樣信、相關(guān)信函中常用的表達(dá)和配套的練習(xí)。課文的內(nèi)容有漢語譯文，練習(xí)配有參考答案，便于老師的教學(xué)和學(xué)生的自學(xué)。《外貿(mào)英語函電》是一本實(shí)用性極強(qiáng)的書，可作為高校國(guó)際商務(wù)專業(yè)、國(guó)際貿(mào)易專業(yè)以及外貿(mào)英語專業(yè)的本科、？茖W(xué)生的教材；對(duì)那些參加外銷員資格考試的學(xué)生來說是一本很好的參考書。此外，《外貿(mào)英語函電》還可以作為正在從事外貿(mào)工作的專業(yè)人員以及打算將來從事外貿(mào)工作的人員的自學(xué)用書。通過該書的學(xué)習(xí)，能有效提高他們?cè)谕赓Q(mào)業(yè)務(wù)活動(dòng)中正確熟練地用英語進(jìn)行對(duì)外聯(lián)絡(luò)和對(duì)外溝通的能力。

外貿(mào)英語函電 相關(guān)資料

插圖：Concreteness means that the message should be specific, definite and vivid. Effectivebusiness communication is marked by concrete words. In business letters, try to use expres-sions with precise meanings rather than general language. Let's compare the following twosentences. 1a. We have drawn on you as usual under your L/C. 1b. We have drawn on you our sight draft No. 1234 for the invoice amount US $ 7 000under your L/C No. 4567. Obviously, the second sentence contains more specific information, specific draft andL/C and definite amount of the draft. That is what is required in the process of doing busi-ness. Comparatively, the first sentence conveys little valuable information. Nowadays every-one is busy with work, so the best way to make the business letter more efficient is to conveyconcrete information.

外貿(mào)英語函電 作者簡(jiǎn)介

周桂英，副教授，外語系碩士，后進(jìn)修了外貿(mào)專業(yè)和會(huì)計(jì)專業(yè)的主干課程，到英國(guó)龍比亞大學(xué)學(xué)習(xí)國(guó)際商務(wù)。主講過外貿(mào)英語函電、外貿(mào)專業(yè)英語、商務(wù)英語、會(huì)計(jì)專業(yè)英語等課程，發(fā)表過學(xué)術(shù)論文20余篇，主編教材多部。

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