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國際商務(wù)英語談判

作者:蔣磊主編
出版社:對外經(jīng)濟貿(mào)易大學(xué)出版社出版時間:2014-11-01
開本: 16開 頁數(shù): 268
本類榜單:教材銷量榜
中 圖 價:¥11.5(3.6折) 定價  ¥32.0 登錄后可看到會員價
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國際商務(wù)英語談判 版權(quán)信息

國際商務(wù)英語談判 本書特色

本書為英文編寫的商務(wù)英語談判教材,共十二章,涵蓋了商業(yè)談判的基本原理及原則,具體談判實踐及技巧以及跨文化背景下的商務(wù)活動三部分,涉及商品銷售、商品合同、項目投資以及技術(shù)轉(zhuǎn)讓等相關(guān)的談判內(nèi)容與過程。每章由學(xué)習(xí)要點、導(dǎo)入、課文、實踐活動、談判秘訣及拓展練習(xí)構(gòu)成。

國際商務(wù)英語談判 內(nèi)容簡介

本書為英文編寫的商務(wù)英語談判教材,共十二章,涵蓋了商業(yè)談判的基本原理及原則,具體談判實踐及技巧以及跨文化背景下的商務(wù)活動三部分,涉及商品銷售、商品合同、項目投資以及技術(shù)轉(zhuǎn)讓等相關(guān)的談判內(nèi)容與過程。每章由學(xué)習(xí)要點、導(dǎo)入、課文、實踐活動、談判秘訣及拓展練習(xí)構(gòu)成。

國際商務(wù)英語談判 目錄

project one fundamentals of international business negotiation
 chapter ⅰbasic concepts of international business negotiation
  work objectives
  module ⅰlead—in reading
    1.opening your eyes
    2.case discussing
  module ⅱlinking—up
   ⅰa brief introduction to negotiation
    1.implication of negotiation
    2.correct understanding of negotiation
    3.elements of negotiation
  、efinition and characteristics of business negotiation
    1.definition of business negotiation
    2.characteristics of business negotiation
   ⅲtypes and contents of business negotiation
    1.common types of business negotiation
    2.contents of business negotiation
  、oals of international business negotiation
    1.the best target
    2.the intermediate target
    3.the acceptable target
  module 3 notes to the related language points
  module 4 building up more skills
   task 1 mini negotiation reading
   task 2 simulation drills
  module 5 learning more
   task 1 learn negotiation tips by heart
   task 2 extending writing project
  module 6 showing your talent fully
 chapter 2 principles of business negotiation
  work objectives
  module ⅰlead—in reading
    1.opening your eyes
    2.case discussing
  module ⅱlinking—up
   ⅰbasic principles of business negotiation
  、rinciples of business negotiation
    1.principle of collaboration negotiation
    2.principle of trust in negotiation
    3.principle of interest distribution
   4.win—win principle
  module ⅲnotes to the related language points
  module ⅳbuilding up more skills
   task 1 mini negotiation reading
   task 2 simulation drills
  module 5 learning more
   task 1 learn negotiation tips by heart
   task 2 extending writing project
  module 6 showing your talent fully
 chapter 3 psychology in negotiation
  work objectives
  module ⅰlead—in reading
    1.opening your eyes
    2.case discussing
  module ⅱlinking—up
  、he need theory and negotiation
    1.the need theory of maslow
    2.the application of the need theory to negotiation
  、odern negotiation theories
  module ⅲnotes to the related language points
  module ⅳbuilding up more skills
   task 1 mini negotiation reading
   task 2 simulation drills
  module 5 learning more
   task 1 learn negotiation tips by heart
   task 2 extending writing project
  module ⅳshowing your talent fully
 chapter 4 procedure of business negotiation
  work objectives
  module ⅰlead—in reading
    1.opening your eyes
    2.case discussing
  module ⅱlinking—up
  、re—negotiation stage
    1.assessing the situation and the people
    2.creditability study
    3.forming negotiation team
   4.designing agenda for negotiation
   5.making a feasible negotiation plan
  、egotiation stage
    1.the opening and reviewing
    2.the bidding and bargaining
    3.the settling and ratifying
   ⅲpost—negotiation stage
    1.wrapping up
    2.drawing up a written contract
    3.contract signing
  module ⅲnotes to the related language points
  module ⅳbuilding up more skills
   task 1 mini negotiation reading
   task 2 simulation drills
  module ⅴ learning more
   taskⅰ learn negotiation tips by heart
   task 2 extending writing project
  module ⅵ showing your talent fully
project two practical business negotiation
 chapter 5 five links of international business negotiationg
  work objectives
  module ⅰlead—in reading
    1.opening your eyes
    2.case discussing
  module ⅱ  linking—up
  、 brief introduction to five links of international business negotiation
  、ive links of international business negotiation
    1.enquiry
    2.offer
    3.counter—offer
    4.acceptance
    5.conclusion of a contract
  module ⅲ notes to the related language points
  module ⅳ building up more skills
   task 1 mini negotiation reading
   task 2 simulation drills
  module ⅴ learning more
   task 1 learn negotiation tips by heart
   task 2 extending writing project
  module ⅵ showing your talent fully
 chapter6 strategies of international business negotiation
  work objectives
  module ⅰlead—in reading
    1.opening your eyes
    2.case discussing
  module ⅱlinking—up
  、ow to build effective negotiation strategy
    1.consider the batna (best alternative to a negotiation agreement)
    2.satisfy interests
    3.separate the people from the problem
    4.resiliency
    5.choose suitable style and modes
  、trategies of international business negotiaton
    1.general principles of negotiation strategies
    2.international business negotiation strategies
  module ⅲnotes to the related language points
  module ⅳbrulding up more skills
   task 1 mini negotiation reading
   task 2 simulation drills
  module ⅴ learning more
   task 1 learn negotiation tips by heart
  module ⅵ showing your talent fully
   ……
 chapter 7 sales negotiation
 chapter 8 international investment negotiation
 chapter 9 international technology trade negotiationg
 chapter 10 international business contract negotiation
project three cultural influence on business negotiation
 chapter 1ⅰintercultural awareness in business activities
 chapter 1ⅱbusiness protocols, etiquette and negotiation styles
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