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新聞傳播學(xué)專業(yè)英語:中英文雙語版 版權(quán)信息
- ISBN：9787565711947
- 條形碼：9787565711947 ; 978-7-5657-1194-7
- 裝幀：一般膠版紙
- 冊數(shù)：暫無
- 重量：暫無
- 所屬分類：>>
新聞傳播學(xué)專業(yè)英語:中英文雙語版 本書特色
趙樹旺、栗文達(dá)、白楊編著的《新聞傳播學(xué)專業(yè)英語》為中國高校新聞學(xué)與傳播學(xué)專業(yè)本科生與研究生專用教材，主要目的為幫助學(xué)生學(xué)習(xí)國際新聞與傳播先進(jìn)經(jīng)驗(yàn)，中英文雙語版，主要內(nèi)容包括新聞學(xué)、報紙、雜志、圖書、電臺、電視、電影、網(wǎng)絡(luò)、媒介融合、傳播學(xué)、傳播模式、傳播效果等十二章內(nèi)容，編著原則志在站在學(xué)術(shù)和媒體發(fā)展的前沿，打造同類圖書中的精品。
新聞傳播學(xué)專業(yè)英語:中英文雙語版 內(nèi)容簡介
本書旨在通過12單元的36篇文章, 將新聞傳播的現(xiàn)實(shí)與未來、理論與實(shí)踐展現(xiàn)在讀者面前。
新聞傳播學(xué)專業(yè)英語:中英文雙語版 目錄
unit 1 journalism
1 what is journalism?
2 news values
3 normative theories of press
unit 2 newspaper
1 who killed the newspaper?
2 making news pay: reinventing the newspaper
3 newspapers managers: who does what
unit 3 magazine
1 the magazine industry: non-news is good news
2 reading between the lines
3 academic publishing: open sesame
unit 4 book
1 book categories
2 the transformation of the book industry. disappearing ink
3 the future of publishing: e-publish or perish
unit 5 radio
1 five companies that will define the future of radio
2 name that tune-in: who will emerge as the future of radio?
3 international broadcasters: waves in the web
unit 6 television
1 television companies in the united states
2 here, there and everywhere: television is spreading in new directions
3 an interactive future
unit 7 movie
1 hollywood's big six are profiting from unoriginality
2 film is dead? what else is new?
3 for hollywood, the future is here. it's just not evenly distributed
unit 8 internet
1 person of the year: you
2 the end of mass media: coming full circle
3 social media: the people formerly known as the audience
unit 9 media convergence
1 media convergence
2 convergence of tv and computer
3 vision of convergence
unit 10 communicaiton
1 what is communication?
2 human communication
3 mass communication
unit 11 communication models
1 lasswell's model of communication
2 osgood-schramm model of communication
3 riley&riley model of communication
unit 12 communication effects
1 agenda setting theory
2 the spiral of silence theory
3 cultivation theory
1 what is journalism?
2 news values
3 normative theories of press
unit 2 newspaper
1 who killed the newspaper?
2 making news pay: reinventing the newspaper
3 newspapers managers: who does what
unit 3 magazine
1 the magazine industry: non-news is good news
2 reading between the lines
3 academic publishing: open sesame
unit 4 book
1 book categories
2 the transformation of the book industry. disappearing ink
3 the future of publishing: e-publish or perish
unit 5 radio
1 five companies that will define the future of radio
2 name that tune-in: who will emerge as the future of radio?
3 international broadcasters: waves in the web
unit 6 television
1 television companies in the united states
2 here, there and everywhere: television is spreading in new directions
3 an interactive future
unit 7 movie
1 hollywood's big six are profiting from unoriginality
2 film is dead? what else is new?
3 for hollywood, the future is here. it's just not evenly distributed
unit 8 internet
1 person of the year: you
2 the end of mass media: coming full circle
3 social media: the people formerly known as the audience
unit 9 media convergence
1 media convergence
2 convergence of tv and computer
3 vision of convergence
unit 10 communicaiton
1 what is communication?
2 human communication
3 mass communication
unit 11 communication models
1 lasswell's model of communication
2 osgood-schramm model of communication
3 riley&riley model of communication
unit 12 communication effects
1 agenda setting theory
2 the spiral of silence theory
3 cultivation theory
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新聞傳播學(xué)專業(yè)英語:中英文雙語版 作者簡介
趙樹旺，河北大學(xué)新聞傳播學(xué)院副教授，碩士生導(dǎo)師。中國傳媒大學(xué)博士。主要研究方向?yàn)閿?shù)字出版、新媒體、國際傳播。主持和參與各類科研項目十余項。發(fā)表論文四十余篇，其中五篇被《新華文摘》和人大復(fù)印報刊資料摘編或全文轉(zhuǎn)載。 栗文達(dá)，河北師范大學(xué)外國語學(xué)院副教授，碩士生導(dǎo)師，優(yōu)秀青年教師。主要研究方向?yàn)榉g理論與實(shí)踐。主持和參與各類科研項目十余項，發(fā)表論文十余篇。 白楊，河北大學(xué)外語教研部教師。畢業(yè)于馬來西亞國際伊大英語語言文學(xué)專業(yè)。主要研究方向?yàn)閼?yīng)用語言學(xué)、翻譯理論與實(shí)踐。
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