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國(guó)際貿(mào)易操作實(shí)務(wù)

作者：董莉

出版社：北京郵電大學(xué)出版社出版時(shí)間：2015-01-01

開(kāi)本： 16開(kāi) 頁(yè)數(shù)： 206

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國(guó)際貿(mào)易操作實(shí)務(wù) 版權(quán)信息

ISBN：9787563541966
條形碼：9787563541966 ; 978-7-5635-4196-6
裝幀：一般膠版紙
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國(guó)際貿(mào)易操作實(shí)務(wù) 內(nèi)容簡(jiǎn)介

　　與傳統(tǒng)的國(guó)際貿(mào)易書(shū)籍不同《國(guó)際貿(mào)易操作實(shí)務(wù)/普通高等教育“十二五”規(guī)劃教材》以外貿(mào)企業(yè)訂單執(zhí)行流程為線(xiàn)索，將整個(gè)外貿(mào)流程分為營(yíng)銷(xiāo)、生產(chǎn)、運(yùn)輸和結(jié)匯四個(gè)環(huán)節(jié)，旨在幫助國(guó)際貿(mào)易和商務(wù)英語(yǔ)專(zhuān)業(yè)的學(xué)生熟悉外貿(mào)工作流程，提高他們?cè)趯?lái)工作中的業(yè)務(wù)能力與交際能力�！　　秶�(guó)際貿(mào)易操作實(shí)務(wù)/普通高等教育“十二五”規(guī)劃教材》共設(shè)10個(gè)單元，每個(gè)單元包括3篇文章，其中第1篇文章為精讀材料，第2、3篇文章為泛讀材料，教師在教學(xué)過(guò)程中可根據(jù)課時(shí)靈活掌握�！　　秶�(guó)際貿(mào)易操作實(shí)務(wù)/普通高等教育“十二五”規(guī)劃教材》的練習(xí)以提高學(xué)生的專(zhuān)業(yè)知識(shí)能力和英語(yǔ)語(yǔ)言能力為出發(fā)點(diǎn)，分為簡(jiǎn)答題、選擇題、翻譯題、句子釋義題、函電寫(xiě)作題、案例分析題等�！秶�(guó)際貿(mào)易操作實(shí)務(wù)/普通高等教育“十二五”規(guī)劃教材》還在每個(gè)單元*后增加了常用國(guó)際貿(mào)易單證講解及情景對(duì)話(huà)練習(xí)。

國(guó)際貿(mào)易操作實(shí)務(wù) 目錄

UNIT 1 TRADE FAIRS
Reading 1 Trade Fairs as Part of the Marketing Mix
Reading 2 Aims of Participation in Trade Fairs
Reading 3 Manning the Stand
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS

UNIT 2 COMMUNICATION
Reading 1 Preparing Sales Literature
Reading 2 Programming Promotion
Reading 3 Programming Advertising
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS

UNIT 3 GETTING ORDERS
Reading 1 Preparing Specifications and Negotiating
Reading 2 Prompting and Responding to Sales Enquiries
Reading 3 Pricing and Quoting
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS

UNIT 4 PRODUCTION CAPABILITIES
Reading 1 Locating and Evaluating Plant Site
Reading 2 Scheduling Work， Routing and Dispatching Work
Reading 3 Estimating Production Cost
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS

UNIT 5 PRODUCING QUANTITY
Reading 1 Designing and Installing Plant
Reading 2 Engineering Production Process
Reading 3 Tooling
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS

UNIT 6 PRODUCING AT QUALITY
Reading 1 Developing Quality Standards
Reading 2 Developing Quality Control Procedures
Reading 3 Designing Product Services Departments
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS

UNIT 7 PRODUCING ON TIME
Reading 1 Determining Inventory Requirements
Reading 2 Handling Materials
Reading 3 Purchasing and Expediting
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS

UNIT 8 PRODUCING AT COST
Reading 1 Installing Cost Reduction Programmes
Reading 2 Balancing Production
Reading 3 Developing Maintenance Systems and Improving Methods
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS

UNIT 9 PERFORMING FREIGHT OPERATIONS
Reading 1 Preparing the Export Order for Distribution
Reading 2 The Transport Process
Reading 3 Calculating Freight Costs
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS

UNIT 10 GETTING PAID
Reading 1 Documentary Credit
Reading 2 Bank Collections
Reading 3 Other Methods of Payment
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS
VOCABULARY
REFERENCES

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國(guó)際貿(mào)易操作實(shí)務(wù) 節(jié)選

　　2.PleaserewritethefollowingsentencesinplainerEnglish.　　1.Whatistobesuppliedandhowpaymentswillbedonearekeystothenegotiations？　　2.Specificationsrefertothegroupofphysicalcharacteristicsthatservetodefinetheproductorservice.　　3.Theenterpriseshouldbeabletodictateitstermstoitsbuyersandsuppliers.　　4.Duringnegotiations，managersmuststrivetoachieve“win-win”solutions.　　5.Regardlessofthesophisticationofthetechnologiesusedinthenegotiations，humanbeingsarealwaystheonesthatparticipateinthenegotiationprocess.　　6.Negotiationswouldnotoccuriftherewerenoconflictsofinterestbetweentheparts.　　7.Animportantfactortotakeintoaccountbeforeenteringintoanegotiationistocreateagoodnegotiatingteamwiththequalificationsandpersonalcharacteristicsneededtoachievetheexpectedresults.　　3.PleasetranslatethefollowingEnglishsentencesintoChinese.　　1.Preparingspecificationsandnegotiatingenablesallpartiestohaveaclearunderstandingoftheterms，andallowstheenterprisetosecurefavourableterms.　　2.Whennegotiatingwithbuyers，managersmustbeabletoidentifytherealstakeholdersanddecision-makers，andthereforeensurethatalldecision-makersunderstandthenegotiatedterms.　　3.Amongsomespecificationsitispossibletomentionpackaging，labeling，quality，size，expectedperformanceoftheproduct，etc.　　4.Itisimportanttounderstandwhycompetitorsarefailingtofulfilltheneedsoftheclientsandhowthecompany'sproductisfulfillingthoseneeds.　　5.Managersmuststrivetoachieve“win-win”solutions，knowwhenitisappropriatetocompromise，andperseverewhennecessary.　　6.Itbecomesextremelyimportantthentounderstandthedifferencesincultures，perceptionsandpointsofviewofthenegotiatingpartners.　　7.Conflictsrepresentdisagreementaboutcertainissuesandrepresentthereasonfortheexistenceofthenegotiation.　　……

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