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網紅經濟思維模式 版權信息
- ISBN：9787302458241
- 條形碼：9787302458241 ; 978-7-302-45824-1
- 裝幀：一般膠版紙
- 冊數：暫無
- 重量：暫無
- 所屬分類：>
網紅經濟思維模式 本書特色
如果你想賺錢，可以入駐電商平臺，擁抱互聯(lián)網。如果你想出名，可以開通自媒體， 打通宣傳路。如果你想既賺錢，又出名，那就做網紅。網紅的火爆，讓網紅進入了大眾視 野，本書迎合趨勢，介紹了網紅的種類、演變，并揭示了如何成為一個網紅，網紅在互聯(lián) 網時代如何通過電商、微商、廣告來變現。隨著網紅的出現，很多網紅經紀公司應運而 生。同時，本書也分析了目前比較成功的網紅案例，讓大家可以學習其成名方式，并對網 絡經濟做出貢獻。
網紅經濟思維模式 內容簡介
移動互聯(lián)網時代，*快速的成名之路就是“網紅”。“網紅”掌握了整個互聯(lián)網時代盈利的密碼，“網紅”也是左右互聯(lián)網時代走勢的風向標。如何從小白成為網紅，如何擁有網紅思維，擁抱直播紅利？聽 “網紅造神三劍客”唐江山、趙亮亮、于亮與您分享個中真諦。
網紅經濟思維模式 目錄
目 錄
Net red economic thinking mode
什么是網紅 ··························································································21.1.1 網紅的定義 ··························································································
2
1.1.2 網紅的類型 ··························································································
2
1.1.3 網紅和傳統(tǒng)明星的區(qū)別 ·······································································
5
1.1.4 互聯(lián)網正在顛覆明星經濟 ···································································
8
1.1.5 形形色色的網絡紅人 ········································································
10
1.1.6 網紅發(fā)展的文化背景 ········································································
14
1.1.7 網紅發(fā)展的社會背景 ········································································
16
1.1.8 網紅背后的內容生產傳播與消費機制解析 ······································
17
1.2 解密網紅歷史 ····················································································191.3 網紅的特征 ························································································201.4 網紅為什么這么火 ·············································································221.4.1 為什么網紅崛起是必然性結果 ·························································
22
1.4.2 網紅為什么如此火爆 ········································································
26
1.4.3 網紅勝在持之以恒推廣個人特色 ······················································
30
1.4.4 網紅火起來的背后心理因素 ·····························································
32
2.1 網紅經濟 ····························································································362.1.1 網紅經濟的定義與本質 ·····································································
36
2.1.2 網紅經濟的核心 ················································································
37
2.1.3 網紅經濟爆發(fā)的原因 ········································································
39
2.1.4 網紅經濟：海外早有先行者 ·····························································
41
2.1.5 為什么網紅經濟會火 ········································································
43
2.1.6 不容忽視的網紅經濟 ········································································
45
2.1.7 網紅經濟帶來的新商業(yè)變局 ·····························································
47
2.1.8 網紅經濟會給哪些行業(yè)帶來發(fā)展機遇 ··············································
50
2.1.9 網紅經濟的現狀及未來發(fā)展 ·····························································
52
2.2 粉絲經濟 ····························································································532.2.1 粉絲經濟的定義 ················································································
53
2.2.2 粉絲經濟的誕生 ················································································
53
2.2.3 粉絲產業(yè)的七個方面 ········································································
55
2.2.4 傳統(tǒng)經濟的兩個時代 ········································································
58
2.2.5 如何打造粉絲經濟 ············································································
59
2.3 社群經濟 ····························································································632.3.1 什么是社群經濟 ················································································
63
2.3.2 社群經濟開啟一個偉大的時代 ·························································
65
2.3.3 社群經濟時代的六個商業(yè)趨勢 ·························································
66
2.3.4 粉絲經濟與社群經濟的本質區(qū)別 ······················································
69
2.3.5 從網紅看社群化營銷 ········································································
70
2.4 如何高效利用網紅思維 ·····································································722.4.1 網紅將是下一個風口 ········································································
72
2.4.2 如何利用網紅思維售賣產品 ·····························································
74
2.5 月入百萬的網紅達人 ·········································································762.5.1 網絡購物平臺的“網紅” ·································································
77
2.5.2 “網紅”新勢力 ················································································
77
2.5.3 微商和網紅的區(qū)別 ············································································
79
2.5.4 網紅背后有哪些寶 ············································································
82
2.5.5 網紅賺錢贏利的十大方法 ·································································
85
3.1 2016年網紅產業(yè)的四大趨勢 ·····························································923.2 時勢造網紅 ························································································953.3 成為網紅的終級秘訣 ·········································································983.3.1 誰將可能成為網紅 ············································································
98
3.3.2 成為網紅**綜合素質 ···································································
102
3.3.3 如何做一個好內容 ··········································································
105
3.3.4 如何做一個成功的網紅 ···································································
105
3.3.5 如何讓粉絲對你感興趣 ···································································
109
3.3.6 網紅躥紅的法寶 ···············································································1103.3.7 如何打造營銷網紅 ···········································································1153.3.8 網紅如何長紅 ···················································································1184.1 網絡推手 ··························································································1224.1.1 什么是網絡推手 ··············································································
122
4.1.2 網絡推手特征 ··················································································
122
4.1.3 行業(yè)準則 ·························································································
122
4.1.4 行業(yè)格局 ·························································································
123
4.1.5 推廣方法 ·························································································
123
4.1.6 如何成為網絡推手 ··········································································
124
4.1.7 網絡推手**八大素質 ···································································
126
4.1.8 代表人物——浪兄 ··········································································
129
4.2 網紅“孵化器”如何運營網紅模式 ················································1304.2.1 什么是網紅“孵化”公司 ·······························································
130
4.2.2 培育“網紅模式” ··········································································
130
4.2.3 網紅“孵化器”的核心競爭力 ······················································· 1324.2.4 網紅“孵化”公司如何運營網紅模式 ············································ 134
4.3 如何讓網紅變現 ··············································································1385.1 淘寶網紅 ··························································································1465.1.1 淘寶網紅的發(fā)展 ··············································································
146
5.1.2 想成為成功的淘寶網紅，需要掌握這些秘訣 ·································
150
5.1.3 淘寶網紅推廣技巧 ··········································································
153
5.1.4 商家如何跟淘寶達人合作 ·······························································
156
5.2 網紅商業(yè)運作解密 ···········································································1595.2.1 網紅的商業(yè)運作 ··············································································
159
5.2.2 網紅背后的產業(yè)鏈關系 ···································································
162
5.2.3 網紅的吸金大法 ··············································································
164
5.3 如何打造網紅店鋪 ···········································································1685.3.1 網紅買手制的購物模式 ···································································
169
5.3.2 網紅銷售模式有望為品牌商打開吸引客流新渠道 ························· 169
5.3.3 網紅雖然只是銷售模式的轉變，但有望幫助社交電商平臺取代
中心電商平臺
··················································································
171
5.4 網紅與電商的結合 ···········································································1765.4.1 什么是電商及網紅電商化 ·······························································
176
5.4.2 電商發(fā)展趨勢 ··················································································
177
5.4.3 運營模式 ·························································································
177
5.4.4 網紅電商的運營優(yōu)勢 ······································································
184
5.4.5 網紅經濟點燃社交電商 ···································································
184
5.4.6 社交電商如何用好“網紅思維” ····················································
185
6.1 “國民老公”——王思聰 ·······························································1926.2 一個集美麗與才華于一身的美女——Papi醬 ··································196
6.3 “洪荒少女”——傅園慧 ·······························································2076.4 寵物愛好者——回憶專用小馬甲 ····················································2106.5 喜劇導演——叫獸易小星 ·······························································2136.6 內地女模——張大奕 ·······································································217
展開全部
網紅經濟思維模式 作者簡介
趙亮亮，筆名照關月，九三學社成員，河北亮道電子商務有限公司創(chuàng)始人。*云計劃十大風云導師，全國十大微商企業(yè)創(chuàng)業(yè)導師，中國百強講師，網紅經紀人，知名企業(yè)培訓師、咨詢師。十年以上互聯(lián)網從業(yè)經驗，曾獲多項電商相關榮譽。多家網站、報紙、雜志專欄作家，多家國家、省市協(xié)會及五百強企業(yè)首席顧問、導師。曾先后出版《從基層銷售到業(yè)務精英》《小服裝店也能賺大錢》《微營銷不微》《老子最合格的CEO》《支付寶運營》（合著）等暢銷書。
唐江山，北京全掃教育科技有限公司董事長。國際網絡教師節(jié)發(fā)起人，國際網絡電影節(jié)發(fā)起人，《掙它一個億》課程首席講師，2007年開始互聯(lián)網營銷推廣實踐，2013年開始培訓互聯(lián)網文案與視頻成交技巧，并出版《微營銷師》。
于木，持續(xù)創(chuàng)業(yè)者，支付寶營銷領航者。知名域名投資客，機遇天下愛心基金發(fā)起人，機遇天下-QQ營銷商學院創(chuàng)始人。
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