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電子商務(wù)企業(yè)經(jīng)營沙盤模擬教程 版權(quán)信息
- ISBN：9787121318580
- 條形碼：9787121318580 ; 978-7-121-31858-0
- 裝幀：暫無
- 冊數(shù)：暫無
- 重量：暫無
- 所屬分類：>
電子商務(wù)企業(yè)經(jīng)營沙盤模擬教程 本書特色
本書從ITMC電子商務(wù)沙盤模擬企業(yè)經(jīng)營實踐教學(xué)的需求出發(fā)，以仿真的電子商務(wù)企業(yè)經(jīng)營管理環(huán)境和運營操作流程為主線，分為五大模塊：模塊一創(chuàng)建電子商務(wù)公司，了解電子商沙盤模擬企業(yè)經(jīng)營課程；模塊二電子商務(wù)沙盤操作基礎(chǔ)，掌握電子商沙盤模擬企業(yè)經(jīng)營規(guī)則及流程；模塊三制定經(jīng)營戰(zhàn)略，領(lǐng)會企業(yè)的經(jīng)營管理；模塊四電子商務(wù)沙盤實戰(zhàn)模擬，體驗?zāi)M電商企業(yè)經(jīng)營；模塊五解密電商沙盤經(jīng)營，掌握企業(yè)經(jīng)營的本質(zhì)。本書簡潔、精煉、好讀、易懂，便于理解；準(zhǔn)確闡明電子商務(wù)沙盤模擬企業(yè)經(jīng)營的理念和規(guī)則，務(wù)求使經(jīng)營操作體系全面、完整、準(zhǔn)確；及時更新相關(guān)內(nèi)容，使本書實用、系統(tǒng)，利于學(xué)生循序漸進(jìn)地學(xué)習(xí)，具有很強(qiáng)的實用性。
電子商務(wù)企業(yè)經(jīng)營沙盤模擬教程 內(nèi)容簡介
本書從ITMC電子商務(wù)沙盤模擬企業(yè)經(jīng)營實踐教學(xué)的需求出發(fā)，以仿真的電子商務(wù)企業(yè)經(jīng)營管理環(huán)境和運營操作流程為主線，分為五大模塊：模塊一創(chuàng)建電子商務(wù)公司，了解電子商沙盤模擬企業(yè)經(jīng)營課程；模塊二電子商務(wù)沙盤操作基礎(chǔ)，掌握電子商沙盤模擬企業(yè)經(jīng)營規(guī)則及流程；模塊三制定經(jīng)營戰(zhàn)略，領(lǐng)會企業(yè)的經(jīng)營管理；模塊四電子商務(wù)沙盤實戰(zhàn)模擬，體驗?zāi)M電商企業(yè)經(jīng)營；模塊五解密電商沙盤經(jīng)營，掌握企業(yè)經(jīng)營的本質(zhì)。本書簡潔、精煉、好讀、易懂，便于理解；準(zhǔn)確闡明電子商務(wù)沙盤模擬企業(yè)經(jīng)營的理念和規(guī)則，務(wù)求使經(jīng)營操作體系全面、完整、準(zhǔn)確；及時更新相關(guān)內(nèi)容，使本書實用、系統(tǒng)，利于學(xué)生循序漸進(jìn)地學(xué)習(xí)，具有很強(qiáng)的實用性。
電子商務(wù)企業(yè)經(jīng)營沙盤模擬教程 目錄
模塊一 走進(jìn)電商沙盤的世界 .................................................................................................. 1
任務(wù)一 認(rèn)識電子商務(wù)沙盤 .........................................................................................................1
一、認(rèn)知電子商務(wù)沙盤 ......................................................................................................................... 1
二、電子商務(wù)沙盤模擬的作用 ............................................................................................................. 2
三、電子商務(wù)沙盤的組成架構(gòu) ............................................................................................................. 3
任務(wù)二 組建團(tuán)隊 .........................................................................................................................4
一、模擬電商企業(yè)組織架構(gòu) ................................................................................................................. 4
二、企業(yè)中各個角色的崗位職責(zé) ......................................................................................................... 5
三、根據(jù)崗位職責(zé)組建團(tuán)隊 ................................................................................................................. 7
任務(wù)三 創(chuàng)立網(wǎng)店 .......................................................................................................................10
一、辦公場所的選擇 ........................................................................................................................... 10
二、配送中心的設(shè)置 ........................................................................................................................... 11
三、網(wǎng)店開設(shè) ...................................................................................................................................... 12
四、網(wǎng)店裝修 ...................................................................................................................................... 13
五、網(wǎng)店財務(wù)狀況報告 ....................................................................................................................... 13
【思考與探究】 ...............................................................................................................................15
模塊二 電子商務(wù)沙盤操作基礎(chǔ) ............................................................................................ 16
任務(wù)一 學(xué)習(xí)經(jīng)營規(guī)則 ...............................................................................................................16
一、開店規(guī)則 ...................................................................................................................................... 16
二、采購規(guī)則 ...................................................................................................................................... 19
三、推廣規(guī)則 ...................................................................................................................................... 20
四、運營規(guī)則 ...................................................................................................................................... 26
五、財務(wù)規(guī)則 ...................................................................................................................................... 27
六、人群成交規(guī)則 ............................................................................................................................... 30
七、得分規(guī)則 ...................................................................................................................................... 32
八、破產(chǎn)規(guī)則 ...................................................................................................................................... 33
九、模擬經(jīng)營時間表 ........................................................................................................................... 33
十、系統(tǒng)設(shè)置 ...................................................................................................................................... 33
十一、規(guī)則與崗位工作要求 ............................................................................................................... 34
任務(wù)二 網(wǎng)店經(jīng)營基本操作 .......................................................................................................35
一、輪度規(guī)劃制定 ............................................................................................................................... 36
二、模擬網(wǎng)店日常運營 ....................................................................................................................... 38
任務(wù)三 輔助工具運用 ...............................................................................................................54
任務(wù)四 店鋪數(shù)據(jù)分析 ...............................................................................................................59
一、市場預(yù)測圖 .................................................................................................................................. 59
二、現(xiàn)金流量表 .................................................................................................................................. 60
三、財務(wù)報表 ...................................................................................................................................... 61
四、市場占有率 .................................................................................................................................. 61
五、訂單分析 ...................................................................................................................................... 62
六、進(jìn)店關(guān)鍵詞分析 ........................................................................................................................... 63
七、駕駛艙 .......................................................................................................................................... 63
八、杜邦分析 ...................................................................................................................................... 63
【思考與探究】 ...............................................................................................................................67
模塊三 制定經(jīng)營戰(zhàn)略 ........................................................................................................... 68
任務(wù)一 經(jīng)營環(huán)境分析 ...............................................................................................................68
一、經(jīng)營環(huán)境分析的重要性 ............................................................................................................... 68
二、經(jīng)營環(huán)境分析的內(nèi)容 ................................................................................................................... 69
三、商品生命周期 ............................................................................................................................... 70
四、商品需求預(yù)測分析 ....................................................................................................................... 71
任務(wù)二 店鋪定位 .......................................................................................................................73
一、市場定位的方式與原則 ............................................................................................................... 74
二、商品分析與定位 ........................................................................................................................... 75
三、目標(biāo)人群定位 ............................................................................................................................... 77
任務(wù)三 營銷推廣策略 ...............................................................................................................78
一、關(guān)鍵詞優(yōu)化（SEO） ................................................................
任務(wù)一 認(rèn)識電子商務(wù)沙盤 .........................................................................................................1
一、認(rèn)知電子商務(wù)沙盤 ......................................................................................................................... 1
二、電子商務(wù)沙盤模擬的作用 ............................................................................................................. 2
三、電子商務(wù)沙盤的組成架構(gòu) ............................................................................................................. 3
任務(wù)二 組建團(tuán)隊 .........................................................................................................................4
一、模擬電商企業(yè)組織架構(gòu) ................................................................................................................. 4
二、企業(yè)中各個角色的崗位職責(zé) ......................................................................................................... 5
三、根據(jù)崗位職責(zé)組建團(tuán)隊 ................................................................................................................. 7
任務(wù)三 創(chuàng)立網(wǎng)店 .......................................................................................................................10
一、辦公場所的選擇 ........................................................................................................................... 10
二、配送中心的設(shè)置 ........................................................................................................................... 11
三、網(wǎng)店開設(shè) ...................................................................................................................................... 12
四、網(wǎng)店裝修 ...................................................................................................................................... 13
五、網(wǎng)店財務(wù)狀況報告 ....................................................................................................................... 13
【思考與探究】 ...............................................................................................................................15
模塊二 電子商務(wù)沙盤操作基礎(chǔ) ............................................................................................ 16
任務(wù)一 學(xué)習(xí)經(jīng)營規(guī)則 ...............................................................................................................16
一、開店規(guī)則 ...................................................................................................................................... 16
二、采購規(guī)則 ...................................................................................................................................... 19
三、推廣規(guī)則 ...................................................................................................................................... 20
四、運營規(guī)則 ...................................................................................................................................... 26
五、財務(wù)規(guī)則 ...................................................................................................................................... 27
六、人群成交規(guī)則 ............................................................................................................................... 30
七、得分規(guī)則 ...................................................................................................................................... 32
八、破產(chǎn)規(guī)則 ...................................................................................................................................... 33
九、模擬經(jīng)營時間表 ........................................................................................................................... 33
十、系統(tǒng)設(shè)置 ...................................................................................................................................... 33
十一、規(guī)則與崗位工作要求 ............................................................................................................... 34
任務(wù)二 網(wǎng)店經(jīng)營基本操作 .......................................................................................................35
一、輪度規(guī)劃制定 ............................................................................................................................... 36
二、模擬網(wǎng)店日常運營 ....................................................................................................................... 38
任務(wù)三 輔助工具運用 ...............................................................................................................54
任務(wù)四 店鋪數(shù)據(jù)分析 ...............................................................................................................59
一、市場預(yù)測圖 .................................................................................................................................. 59
二、現(xiàn)金流量表 .................................................................................................................................. 60
三、財務(wù)報表 ...................................................................................................................................... 61
四、市場占有率 .................................................................................................................................. 61
五、訂單分析 ...................................................................................................................................... 62
六、進(jìn)店關(guān)鍵詞分析 ........................................................................................................................... 63
七、駕駛艙 .......................................................................................................................................... 63
八、杜邦分析 ...................................................................................................................................... 63
【思考與探究】 ...............................................................................................................................67
模塊三 制定經(jīng)營戰(zhàn)略 ........................................................................................................... 68
任務(wù)一 經(jīng)營環(huán)境分析 ...............................................................................................................68
一、經(jīng)營環(huán)境分析的重要性 ............................................................................................................... 68
二、經(jīng)營環(huán)境分析的內(nèi)容 ................................................................................................................... 69
三、商品生命周期 ............................................................................................................................... 70
四、商品需求預(yù)測分析 ....................................................................................................................... 71
任務(wù)二 店鋪定位 .......................................................................................................................73
一、市場定位的方式與原則 ............................................................................................................... 74
二、商品分析與定位 ........................................................................................................................... 75
三、目標(biāo)人群定位 ............................................................................................................................... 77
任務(wù)三 營銷推廣策略 ...............................................................................................................78
一、關(guān)鍵詞優(yōu)化（SEO） ................................................................
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電子商務(wù)企業(yè)經(jīng)營沙盤模擬教程 作者簡介
浙江國際海運職業(yè)技術(shù)學(xué)院一線任課教師。浙江國際海運職業(yè)技術(shù)學(xué)院一線任課教師。浙江國際海運職業(yè)技術(shù)學(xué)院一線任課教師。
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