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清華管理學(xué)系列英文版教材創(chuàng)業(yè)管理:成功創(chuàng)辦新企業(yè)(第5版.全球版)/[美]布魯斯.巴林杰

清華管理學(xué)系列英文版教材創(chuàng)業(yè)管理:成功創(chuàng)辦新企業(yè)(第5版.全球版)/[美]布魯斯.巴林杰

出版社：清華大學(xué)出版社出版時(shí)間：2018-06-01
開本： 其他 頁(yè)數(shù)： 573
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清華管理學(xué)系列英文版教材創(chuàng)業(yè)管理:成功創(chuàng)辦新企業(yè)(第5版.全球版)/[美]布魯斯.巴林杰 版權(quán)信息

清華管理學(xué)系列英文版教材創(chuàng)業(yè)管理:成功創(chuàng)辦新企業(yè)(第5版.全球版)/[美]布魯斯.巴林杰 本書特色

本書是原汁原味的英文版教材，*限度保留了原書的精華。本書以機(jī)會(huì)開發(fā)和實(shí)施為主線，緊扣機(jī)會(huì)與富有創(chuàng)業(yè)精神的個(gè)體之間結(jié)合的本質(zhì)，按創(chuàng)業(yè)過(guò)程逐步展開論述，從新企業(yè)創(chuàng)意產(chǎn)生、可行性分析、產(chǎn)業(yè)分析，到整合開發(fā)機(jī)會(huì)所需的資源（團(tuán)隊(duì)、融資等），再到創(chuàng)建企業(yè)、管理成長(zhǎng)等，準(zhǔn)確識(shí)別了創(chuàng)業(yè)每個(gè)環(huán)節(jié)中可能遇到的關(guān)鍵問(wèn)題并分析成因，進(jìn)而根據(jù)實(shí)踐經(jīng)驗(yàn)提出切實(shí)可行的解決措施。 本書通過(guò)案例和提出問(wèn)題啟發(fā)讀者思考，摒棄了傳統(tǒng)教材理論化闡述過(guò)多的弊端，促使讀者主動(dòng)探索未知領(lǐng)域內(nèi)的現(xiàn)實(shí)問(wèn)題。本書闡述清晰、分析透徹、內(nèi)容豐富，不僅提供了許多實(shí)用的工具和分析方法，還提出了諸多中肯的建議，揭示了許多認(rèn)識(shí)謬誤。 本書適合普通高等院校經(jīng)濟(jì)管理類學(xué)生作為教材選用，也可供廣大創(chuàng)業(yè)者參閱。

清華管理學(xué)系列英文版教材創(chuàng)業(yè)管理:成功創(chuàng)辦新企業(yè)(第5版.全球版)/[美]布魯斯.巴林杰 內(nèi)容簡(jiǎn)介

本書是原汁原味的英文版教材，優(yōu)選限度保留了原書的精華。本書以機(jī)會(huì)開發(fā)和實(shí)施為主線，緊扣機(jī)會(huì)與富有創(chuàng)業(yè)精神的個(gè)體之間結(jié)合的本質(zhì)，按創(chuàng)業(yè)過(guò)程逐步展開論述，從新企業(yè)創(chuàng)意產(chǎn)生、可行性分析、產(chǎn)業(yè)分析，到整合開發(fā)機(jī)會(huì)所需的資源（團(tuán)隊(duì)、融資等），再到創(chuàng)建企業(yè)、管理成長(zhǎng)等，準(zhǔn)確識(shí)別了創(chuàng)業(yè)每個(gè)環(huán)節(jié)中可能遇到的關(guān)鍵問(wèn)題并分析成因，進(jìn)而根據(jù)實(shí)踐經(jīng)驗(yàn)提出切實(shí)可行的解決措施。 本書通過(guò)案例和提出問(wèn)題啟發(fā)讀者思考，摒棄了傳統(tǒng)教材理論化闡述過(guò)多的弊端，促使讀者主動(dòng)探索未知領(lǐng)域內(nèi)的現(xiàn)實(shí)問(wèn)題。本書闡述清晰、分析透徹、內(nèi)容豐富，不僅提供了許多實(shí)用的工具和分析方法，還提出了諸多中肯的建議，揭示了許多認(rèn)識(shí)謬誤。 本書適合普通高等院校經(jīng)濟(jì)管理類學(xué)生作為教材選用，也可供廣大創(chuàng)業(yè)者參閱。

清華管理學(xué)系列英文版教材創(chuàng)業(yè)管理:成功創(chuàng)辦新企業(yè)(第5版.全球版)/[美]布魯斯.巴林杰 目錄

前言·························································································································· 13 **部分　決定成為創(chuàng)業(yè)者························································································ 23 第1章　創(chuàng)業(yè)導(dǎo)讀····································································································· 25 第二部分　開發(fā)成功的商業(yè)創(chuàng)意················································································ 61 第2章　識(shí)別機(jī)會(huì)，產(chǎn)生創(chuàng)意··················································································· 63 第3章　可行性分析································································································· 97 第4章　開發(fā)有效的商業(yè)模式·················································································· 133 第5章　產(chǎn)業(yè)和競(jìng)爭(zhēng)對(duì)手分析·················································································· 171 第6章　撰寫商業(yè)計(jì)劃···························································································· 203 第三部分　將創(chuàng)意轉(zhuǎn)化為新創(chuàng)企業(yè)·········································································· 239 第7章　構(gòu)建合理的倫理與法律基礎(chǔ)······································································· 241 第8章　評(píng)估新創(chuàng)企業(yè)的財(cái)務(wù)實(shí)力與生存能力························································· 281 第9章　組建新創(chuàng)企業(yè)團(tuán)隊(duì)····················································································· 317 第10章　獲得融資································································································· 349 第四部分　管理并使新創(chuàng)企業(yè)成長(zhǎng)·········································································· 385 第11章　特殊的營(yíng)銷問(wèn)題······················································································· 387 第12章　重要的知識(shí)產(chǎn)權(quán)······················································································· 425 第13章　評(píng)估成長(zhǎng)面臨的挑戰(zhàn)并做好準(zhǔn)備······························································ 463 第14章　企業(yè)成長(zhǎng)戰(zhàn)略·························································································· 495 第15章　特許經(jīng)營(yíng)································································································· 529 術(shù)語(yǔ)表···················································································································· 570 人名索引················································································································· 580 公司索引················································································································· 582 主題索引················································································································· 586
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清華管理學(xué)系列英文版教材創(chuàng)業(yè)管理:成功創(chuàng)辦新企業(yè)(第5版.全球版)/[美]布魯斯.巴林杰 作者簡(jiǎn)介

布魯斯•巴林格（Bruce R.Barringer）俄克拉何馬州立大學(xué)約翰尼•普波講席教授。他是密蘇里大學(xué)博士，并在艾奧瓦州立大學(xué)取得MBA學(xué)位。他的研究興趣包括可行性分析、企業(yè)成長(zhǎng)、公司創(chuàng)業(yè)以及組織間關(guān)系對(duì)商業(yè)組織影響等。 杜安•愛(ài)爾蘭（R. Duane Ireland） 得州農(nóng)工大學(xué)梅斯商學(xué)院福曼與魯比•班尼特講席教授。在此之前，他曾執(zhí)教于里士滿大學(xué)、貝勒大學(xué)和俄克拉何馬州立大學(xué)。他的研究興趣有戰(zhàn)略聯(lián)盟、組織資源的有效管理、公司創(chuàng)業(yè)和戰(zhàn)略型創(chuàng)業(yè)。

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