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財經(jīng)管理系列連鎖企業(yè)信息管理與實訓(第2版)/史嚴梅 版權信息
- ISBN：9787512135734
- 條形碼：9787512135734 ; 978-7-5121-3573-4
- 裝幀：一般膠版紙
- 冊數(shù)：暫無
- 重量：暫無
- 所屬分類：>>
財經(jīng)管理系列連鎖企業(yè)信息管理與實訓(第2版)/史嚴梅 本書特色
本書在講授理論知識的同時，注重實際應用能力的培養(yǎng)和崗位技能的訓練。全書共分為六個模塊。模塊一從專業(yè)基礎的角度系統(tǒng)介紹了連鎖企業(yè)信息管理系統(tǒng)及其開發(fā)方法；模塊二從具體應用的角度闡述了連鎖企業(yè)前臺管理、后臺管理操作流程；模塊三和模塊四介紹了決策支持系統(tǒng)、網(wǎng)絡支持管理、連鎖店POS機的使用與維護、條碼技術；模塊五討論了連鎖企業(yè)電子商務的應用問題；模塊六突出對學生進、銷、存操作技能的培養(yǎng)，介紹了連鎖信息系統(tǒng)操作流程。 本書可作為高職高專連鎖經(jīng)營與管理專業(yè)的教材，也可供社會相關人士參考。
財經(jīng)管理系列連鎖企業(yè)信息管理與實訓(第2版)/史嚴梅 內(nèi)容簡介
教材內(nèi)容全面，具有可讀性、趣味性和廣泛性。匯編了來自于教學、科研和企業(yè)、行業(yè)的*典型案例，促進相關課程的學習，教材的編寫團隊具有“校企融合”的特點，提高了教材使用的寬度和廣度。企業(yè)信息管理人員的加入，增加了實際的生產(chǎn)案例，教材內(nèi)容可讀性強。
財經(jīng)管理系列連鎖企業(yè)信息管理與實訓(第2版)/史嚴梅 目錄
模塊一 連鎖企業(yè)信息管理系統(tǒng)···································································· 1
項目一 連鎖企業(yè)信息管理系統(tǒng)概述···························································· 2
項目二 連鎖企業(yè)信息管理系統(tǒng)開發(fā)·························································· 13
模塊二 連鎖企業(yè)前后臺管理····································································· 23
項目一 連鎖企業(yè)前臺銷售及管理····························································· 24
項目二 連鎖企業(yè)后臺管理····································································· 46
模塊三 連鎖企業(yè)后臺決策與網(wǎng)絡支持管理····················································· 71
項目一 后臺決策支持系統(tǒng)····································································· 72
項目二 網(wǎng)絡支持管理··········································································· 83
項目三 連鎖店POS機的使用與維護························································· 90
模塊四 連鎖企業(yè)條碼技術········································································ 99
項目一 商品編碼技術·········································································· 100
項目二 條碼技術··············································································· 107
項目三 射頻技術··············································································· 121
模塊五 連鎖企業(yè)電子商務······································································· 129
項目一 電子商務的產(chǎn)生與發(fā)展······························································ 130
項目二 電子商務發(fā)展帶來的機遇與挑戰(zhàn)··················································· 137
項目三 連鎖企業(yè)電子商務策略······························································ 144
模塊六 連鎖企業(yè)信息管理實訓································································· 153
實訓項目一 基本資料設置···································································· 154
實訓項目二 供應商管理與商品管理························································· 156
實訓項目三 采購管理·········································································· 158
實訓項目四 收銀機管理······································································· 160
實訓項目五 庫存管理·········································································· 162
實訓項目六 盤點管理·········································································· 164
實訓項目七 促銷管理及會員管理···························································· 166
實訓項目八 銷售數(shù)據(jù)統(tǒng)計分析······························································ 168
綜合模擬練習一····················································································· 170
綜合模擬練習二····················································································· 173
綜合模擬練習三····················································································· 176
參考文獻····························································································· 178
展開全部
財經(jīng)管理系列連鎖企業(yè)信息管理與實訓(第2版)/史嚴梅 作者簡介
史嚴梅，女，山東經(jīng)貿(mào)職業(yè)學院，講師。主要研究企業(yè)管理、信息技術管理、管理信息系統(tǒng)、連鎖企業(yè)管理、市場營銷等方面。
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