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旅游心理學(xué)

出版社：西南交通大學(xué)出版社出版時(shí)間：2018-11-01
開本： 其他 頁(yè)數(shù)： 170
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旅游心理學(xué) 版權(quán)信息

  • ISBN：9787564367145
  • 條形碼：9787564367145 ; 978-7-5643-6714-5
  • 裝幀：一般膠版紙
  • 冊(cè)數(shù)：暫無
  • 重量：暫無
  • 所屬分類：>

旅游心理學(xué) 內(nèi)容簡(jiǎn)介

本書從全新的角度，全面、系統(tǒng)地闡述了旅游心理學(xué)的理論、方法及其在實(shí)踐中的應(yīng)用。全書共10章，從結(jié)構(gòu)上可分為四部分：部分總論，主要介紹旅游心理學(xué)的對(duì)象、任務(wù)和研究方法；第二部分旅游者心理，著重從心理學(xué)、社會(huì)學(xué)及人類學(xué)等學(xué)科的角度解釋旅游行為，探討旅游市場(chǎng)營(yíng)銷策略和旅游者行為的關(guān)系；第三部分為旅游服務(wù)心理，從服務(wù)營(yíng)銷的角闡述了服務(wù)的價(jià)值、功能、時(shí)機(jī)，場(chǎng)景、顧客心理及行為引導(dǎo)等。重點(diǎn)論述了酒店服務(wù)、餐飲服務(wù)、導(dǎo)游服務(wù)的心理因素；第四部分介紹旅游企業(yè)管理心理，詳細(xì)闡述了各種經(jīng)典和現(xiàn)代流派的管理心理學(xué)的理論，研究個(gè)體、群體、領(lǐng)導(dǎo)、組織各層次的行為特征及所蘊(yùn)涵的心理規(guī)律。全書體系嚴(yán)整、論述詳盡，反映了本學(xué)科的很新成果和前沿動(dòng)態(tài)，具有較強(qiáng)的實(shí)務(wù)指導(dǎo)性。

旅游心理學(xué) 目錄

目 錄 總 論······························································································· 1 **節(jié) 旅游現(xiàn)象的心理透視················································································· 1 第二節(jié) 旅游心理學(xué)的研究方法············································································· 2 第三節(jié) 旅游心理學(xué)的研究?jī)?nèi)容············································································· 6 第四節(jié) 研究旅游心理學(xué)的意義············································································· 8 **章 旅游消費(fèi)行為的心理背景···························································· 12 **節(jié) 消費(fèi)者與旅游消費(fèi)行為············································································ 12 第二節(jié) 旅游消費(fèi)的內(nèi)外影響因素········································································ 19 第三節(jié) 旅游消費(fèi)行為的過程··············································································· 22 第二章 認(rèn)知與旅游行為······································································· 26 **節(jié) 旅游者的知覺規(guī)律·················································································· 26 第二節(jié) 知覺中的心理定式·················································································· 29 第三節(jié) 旅游條件的認(rèn)知····················································································· 31 第三章 旅游需要與動(dòng)機(jī)······································································· 37 **節(jié) 多樣化的旅游需要·················································································· 37 第二節(jié) 具有驅(qū)動(dòng)力的旅游動(dòng)機(jī)············································································ 44 第三節(jié) 旅游消費(fèi)環(huán)境與動(dòng)機(jī)的互動(dòng)····································································· 48 第四章 個(gè)性與態(tài)度············································································· 53 **節(jié) 人格特征與旅游行為··············································································· 53 第二節(jié) 人格結(jié)構(gòu)與旅游決策··············································································· 59 第三節(jié) 態(tài)度偏好與旅游行為··············································································· 62 第五章 旅游服務(wù)雙方的心理互動(dòng)···························································· 73 **節(jié) 旅游服務(wù)中的客我交往關(guān)系····································································· 73 第二節(jié) 旅游服務(wù)中的功能服務(wù)與心理服務(wù)··························································· 80 第六章 旅游服務(wù)環(huán)節(jié)的心理分析···························································· 87 **節(jié) 服務(wù)場(chǎng)景與顧客心理··············································································· 87 第二節(jié) 顧客心理與服務(wù)時(shí)機(jī)把握········································································ 93 第三節(jié) 員工行為與顧客心理引導(dǎo)········································································ 97 第七章 旅游專項(xiàng)服務(wù)心理技巧····························································· 103 **節(jié) 酒店服務(wù)心理······················································································· 103 第二節(jié) 餐飲服務(wù)心理······················································································· 110 第三節(jié) 導(dǎo)游服務(wù)心理······················································································· 113 第八章 旅游從業(yè)人員的心理素質(zhì)························································· 122 **節(jié) 儀表、氣質(zhì)與服務(wù)表現(xiàn)·········································································· 122 第二節(jié) 性格、情感與服務(wù)熱情·········································································· 125 第三節(jié) 意志、能力與服務(wù)水平·········································································· 129 第九章 旅游企業(yè)員工心理及行為管理····················································· 135 **節(jié) 旅游企業(yè)員工個(gè)體心理差異及管理·························································· 135 第二節(jié) 旅游企業(yè)員工心理保護(hù)和調(diào)適································································ 142 第十章 領(lǐng)導(dǎo)與管理激勵(lì)······································································ 148 **節(jié) 領(lǐng)導(dǎo)行為與員工心理············································································· 148 第二節(jié) 領(lǐng)導(dǎo)風(fēng)格與情景權(quán)變············································································· 158 第三節(jié) 管理激勵(lì)與團(tuán)隊(duì)士氣············································································· 162 參考文獻(xiàn)························································································· 169
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旅游心理學(xué) 作者簡(jiǎn)介

廖兆光，漢江師范學(xué)院歷史文化與旅游學(xué)院副院長(zhǎng)、副教授。湖北省導(dǎo)游考試委員會(huì)專家，湖北省政府采購(gòu)評(píng)審專家，湖北省旅游管理重點(diǎn)專業(yè)負(fù)責(zé)人。在《湖北社會(huì)科學(xué)》《商業(yè)經(jīng)濟(jì)研究》《理論月刊》《旅游論

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