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普通高等院校(本科)“素質教育”系列教材 “國民素質教育”培訓系列教材人際溝通與社交禮儀(第2版)

普通高等院校(本科)“素質教育”系列教材 “國民素質教育”培訓系列教材人際溝通與社交禮儀(第2版)

出版社:清華大學出版社出版時間:2020-06-01
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普通高等院校(本科)“素質教育”系列教材 “國民素質教育”培訓系列教材人際溝通與社交禮儀(第2版) 版權信息

普通高等院校(本科)“素質教育”系列教材 “國民素質教育”培訓系列教材人際溝通與社交禮儀(第2版) 本書特色

通俗易懂 超級實用知識新、內容豐富、案例鮮活、貼近實際、注重素質培養(yǎng)和能力提升

普通高等院校(本科)“素質教育”系列教材 “國民素質教育”培訓系列教材人際溝通與社交禮儀(第2版) 內容簡介

本書嚴格按照教育部關于“加強國民素質教育”的要求,針對大學生人際溝通與社交禮儀所存在的盲點,結合行為規(guī)范、具體介紹:語言溝通、非語言溝通、跨文化溝通、社交禮儀、著裝禮儀、聚會禮儀、餐飲禮儀、通聯(lián)禮儀、公共禮儀、涉外禮儀、克服溝通障礙的方法與技巧等人際溝通與社交禮儀推薦知識,并通過強化應用實訓、達到學以致用。

普通高等院校(本科)“素質教育”系列教材 “國民素質教育”培訓系列教材人際溝通與社交禮儀(第2版) 目錄

目 錄


**章 人際溝通與社交禮儀基本概念 ·······················································001


**節(jié) 人際溝通概述 ···························································································002


第二節(jié) 人際溝通與人際關系 ···············································································007


第三節(jié) 社交禮儀與人際關系的構建 ···································································014


第二章 語言溝通的社交禮儀 ······································································021


**節(jié) 語言溝通的形式 ·······················································································022


第二節(jié) 語言溝通的稱呼 ·······················································································025


第三節(jié) 語言溝通的規(guī)范 ·······················································································031


第四節(jié) 語言溝通的表達原則與技巧 ···································································032


第三章 非語言溝通的社交禮儀 ··································································040


**節(jié) 非語言溝通的特點與類型 ·······································································041


第二節(jié) 正確解讀非語言溝通 ···············································································049


第三節(jié) 改善肢體語言的技巧 ···············································································056


第四章 人際溝通與管理 ·············································································062


**節(jié) 管理溝通的含義及作用 ···········································································063


第二節(jié) 管理溝通的內容及常用方法 ···································································066


第三節(jié) 管理溝通的策略 ·······················································································071


第四節(jié) 突發(fā)事件管理與溝通 ···············································································074


第五章 人際溝通中的餐飲禮儀 ··································································084


**節(jié) 餐飲形式與宴請組織 ···············································································085


第二節(jié) 中餐禮儀 ···································································································090


第三節(jié) 西餐禮儀 ···································································································096


第四節(jié) 飲茶禮儀 ···································································································100



VIII

第六章 人際溝通中的著裝禮儀··································································107


**節(jié)服裝的功能與著裝原則 ···········································································108

第二節(jié)女士職業(yè)套裝禮儀與著裝技巧 ·······························································110

第三節(jié)男士西裝禮儀與著裝技巧 ·······································································120


第七章 人際溝通中的聚會禮儀··································································127


**節(jié)拜訪禮儀 ···································································································128

第二節(jié)待客禮儀 ···································································································131

第三節(jié)舞會禮儀 ···································································································136


第八章 人際溝通中的公共禮儀··································································143


**節(jié)行路禮儀 ···································································································144

第二節(jié)乘車禮儀 ···································································································148

第三節(jié)集會及賽事禮儀 ·······················································································155


第九章 人際溝通中的通聯(lián)禮儀··································································162


**節(jié)電話禮儀 ···································································································163

第二節(jié)網絡禮儀 ···································································································169

第三節(jié)饋贈禮儀 ···································································································175


第十章 跨文化溝通與涉外禮儀··································································182


**節(jié)文化差異對跨文化溝通的影響 ·······························································183

第二節(jié)涉外禮儀的基本原則 ···············································································188

第三節(jié)跨文化溝通的策略與能力培養(yǎng) ·······························································191


附錄1 首都市民文明公約 ··········································································205

附錄2 溝通電話禮儀常用英語···································································206

附錄3 常見英語餐飲禮貌提示用語 ····························································209

參考文獻······································································································210




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普通高等院校(本科)“素質教育”系列教材 “國民素質教育”培訓系列教材人際溝通與社交禮儀(第2版) 作者簡介

羅元浩:北京東城職工大學講師,長期教授:大學生就業(yè)與創(chuàng)業(yè)、公共關系學、社交禮儀、人際溝通、人際溝通與社交禮儀等課程,出版:《大學生就業(yè)指導》《大學生創(chuàng)新創(chuàng)業(yè)》《公關禮儀》等教材6部,擔任主編與副主編,發(fā)表過多篇研究論文,參與了北京市和東城區(qū)相關課題的研究工作。

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