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跨境電商實(shí)務(wù)

出版社：清華大學(xué)出版社出版時(shí)間：2022-09-01
開本： 其他 頁(yè)數(shù)： 272
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跨境電商實(shí)務(wù) 版權(quán)信息

跨境電商實(shí)務(wù) 本書特色

新形態(tài)教材，配套教輔資源，有助于學(xué)生形成一套完備的跨進(jìn)電商理論知識(shí)體系。

跨境電商實(shí)務(wù) 內(nèi)容簡(jiǎn)介

跨境電商成為傳統(tǒng)外貿(mào)行業(yè)轉(zhuǎn)型的新業(yè)態(tài)，特別是長(zhǎng)三角地區(qū)，跨境電商走在全國(guó)之首。各個(gè)高校也正在申報(bào)跨境電商專業(yè)，《跨境電商實(shí)務(wù)》已成為跨境電商、國(guó)際貿(mào)易、電子商務(wù)等專業(yè)核心課程。該教材獲批浙江省“十三五規(guī)劃”新形態(tài)教材教材符合教學(xué)對(duì)象的培養(yǎng)目標(biāo)與課程教學(xué)要求，取材適宜，深淺適度，篇幅適當(dāng)，能充分激發(fā)學(xué)生的學(xué)習(xí)興趣；體例規(guī)范科學(xué)。正文、習(xí)題、參考文獻(xiàn)齊全，案例與拓展閱讀能以嵌入式二維碼體現(xiàn)。文字規(guī)范，語(yǔ)言流暢，圖文配合得當(dāng)。內(nèi)容涉及跨境電商選品、主流平臺(tái)操作、跨境營(yíng)銷與推廣、跨境物流、結(jié)算等基礎(chǔ)理論與實(shí)務(wù)。

跨境電商實(shí)務(wù) 目錄

目 錄


**章 走進(jìn)跨境電子商務(wù) ································································1


**節(jié) 跨境電商課程簡(jiǎn)介 ··································································4


第二節(jié) 認(rèn)識(shí)跨境電子商務(wù) ··································································7


第三節(jié) 我國(guó)跨境電商的發(fā)展歷程 ························································11


第四節(jié) 跨境電子商務(wù)與傳統(tǒng)外貿(mào) ························································15


第二章 跨境電商平臺(tái)介紹與店鋪?zhàn)?cè) ················································19


**節(jié) 跨境電商平臺(tái)的選擇 ······························································22


第二節(jié) 主要跨境電商平臺(tái)介紹 ···························································27


第三章 跨境電商物流 ·····································································54


**節(jié) 郵政物流介紹 ·······································································57


第二節(jié) 商業(yè)快遞介紹 ·······································································58


第三節(jié) 專線物流介紹 ·······································································61


第四節(jié) 海外倉(cāng)儲(chǔ)類物流 ····································································67


第五節(jié) FBA物流 ············································································68


第六節(jié) 速賣通海外倉(cāng) ·······································································70


第七節(jié) 長(zhǎng)三角地區(qū)跨境物流 ······························································70


第四章 跨境電商市場(chǎng)調(diào)研 ·······························································72


**節(jié) 跨境電商市場(chǎng)調(diào)研概述 ···························································74


第二節(jié) 跨境電商的大數(shù)據(jù)分析 ···························································77


第三節(jié) 主要跨境電商平臺(tái)的大數(shù)據(jù)分析 ···············································83



目 錄


V


第三節(jié) 詢盤溝通技巧 ·····································································225


第四節(jié) 做好信用評(píng)價(jià) ·····································································232


第五節(jié) 售后服務(wù)之糾紛處理 ···························································236


第十一章 與跨境相關(guān)的外貿(mào)知識(shí) ····················································243


**節(jié) 出口貨運(yùn)辦理流程 ·······························································245


第二節(jié) 進(jìn)出口報(bào)關(guān)與報(bào)檢 ·······························································249


第三節(jié) 出口退（免）稅流程 ····························································253


第四節(jié) 長(zhǎng)三角地區(qū)外貿(mào)優(yōu)惠政策 ······················································258





展開全部

跨境電商實(shí)務(wù) 作者簡(jiǎn)介

郭鵬飛，男，漢族， 副教授，產(chǎn)業(yè)經(jīng)濟(jì)學(xué)博士，美國(guó)加州州立理工大學(xué)訪問學(xué)者，碩士生導(dǎo)師。研究方向?yàn)閰^(qū)域經(jīng)濟(jì)與產(chǎn)業(yè)協(xié)同。湖州學(xué)院經(jīng)濟(jì)管理學(xué)院副院長(zhǎng)；山東省教育廳創(chuàng)新創(chuàng)業(yè)教育導(dǎo)師庫(kù)專家；青島市工業(yè)和信息化領(lǐng)域?qū)＜規(guī)斐蓡T；廈門市人才咨政專家。發(fā)表CSSCI、EI收錄論文多篇，多次主持省部級(jí)課題及市廳級(jí)課題。

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