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跨文化交際基礎(chǔ)

跨文化交際基礎(chǔ)

作者:曹瑞明編
出版社:對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社出版時(shí)間:2011-12-01
開本: 16開 頁(yè)數(shù): 210
本類榜單:文化銷量榜
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跨文化交際基礎(chǔ) 版權(quán)信息

  • ISBN:9787566302144
  • 條形碼:9787566302144 ; 978-7-5663-0214-4
  • 裝幀:一般膠版紙
  • 冊(cè)數(shù):暫無
  • 重量:暫無
  • 所屬分類:>

跨文化交際基礎(chǔ) 內(nèi)容簡(jiǎn)介

本書從跨文化交際的視角,剖析國(guó)際商務(wù)交際的實(shí)例,介紹與跨文化商務(wù)交際相關(guān)的理論與實(shí)踐。

跨文化交際基礎(chǔ) 目錄

Unit 1 Culture and Intercultural CommunicationWarm-up ActivitiesText A Culture and Intercultural CommunicationWords and ExpressionsExercisesText B Barriers to Intercultural CommunicationCase StudyUnit 2 Cultural Background of Intercultural Business CommunicationWarm-up ActivitiesText A Cultural Differences in International BusinessWords and ExpressionsExercisesText B Cultural Negotiation BoundariesCase StudyUnit 3 Intercultural Verbal CommunicationWarm-up ActivitiesText A Verbal CommunicationWords and ExpressionsExercisesText B A Comparison of American and Japanese Verbal StylesCase StudyUnit 4 Intercultural Nonverbal CommunicationWarm-up ActivitiesText A Nonverbal CommunicationWords and ExpressionsExercisesText B Nonverbal Communication in Different CulturesCase StudyUnit 5 Intercultural SensitivityWarm-up ActivitiesText A Cultural SensitivityWords and ExpressionsExercisesText B Cross-Cultural TrainingCase StudyUnit 6 Gender Differences in Intercultural Business CommunicationWarm-up ActivitiesText A Gender Differences in the Business worldwords and ExpressionsExercisesText B Women and NegotiationCase StudyUnit 7 Effective Intercultural Business CommunicationWarm-up ActivitiesText A Strategies for Effective Intercultural Business CommunicationWords and ExpressionsExercisesText B Results of Poor Cross-Cultural AwarenessCase StudyUnit 8 Intercultural Marketing CommunicationWarm-up ActivitiesText A Intercultural AdvertisingWords and ExpressionsExercisesText B Global MarketingCase StudyUnit 9 Intercultural Business NegotiationWarm-up ActivitiesText A Cross-Cultural NegotiationWords and ExpressionsExercisesUnit 10 Intercultural ConflictUnit 11 International Business EtiquetteUnit 12 Intercultural Management
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