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涉外企業(yè)管理實(shí)務(wù)-(英文版)

涉外企業(yè)管理實(shí)務(wù)-(英文版)

出版社：對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社出版時(shí)間：2015-08-01
開(kāi)本： 16開(kāi) 頁(yè)數(shù)： 184
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涉外企業(yè)管理實(shí)務(wù)-(英文版) 本書(shū)特色

　　《涉外企業(yè)管理實(shí)務(wù)（英文版）》詳細(xì)講授了涉外企業(yè)經(jīng)營(yíng)財(cái)務(wù)管理的理論與實(shí)踐，結(jié)合典型案例闡述如何根據(jù)不同的社會(huì)、文化環(huán)境，科學(xué)有效的實(shí)施跨國(guó)經(jīng)營(yíng)財(cái)務(wù)管理；如何進(jìn)行整體納稅策劃；如何充分、合理的運(yùn)用各種金融交易工具、信息、技術(shù)進(jìn)行資源整合，加強(qiáng)財(cái)務(wù)管理，提升企業(yè)競(jìng)爭(zhēng)力，適時(shí)有效的規(guī)避風(fēng)險(xiǎn)，獲取效益，使您的企業(yè)在國(guó)際競(jìng)爭(zhēng)中穩(wěn)健、持續(xù)發(fā)展。

涉外企業(yè)管理實(shí)務(wù)-(英文版) 內(nèi)容簡(jiǎn)介

《全國(guó)高等院；诠ぷ鬟^(guò)程的校企合作系列教材:涉外企業(yè)管理實(shí)務(wù)(英文版)》詳細(xì)講授了涉外企業(yè)經(jīng)營(yíng)財(cái)務(wù)管理的理論與實(shí)踐，結(jié)合典型案例闡述如何根據(jù)不同的社會(huì)、文化環(huán)境，科學(xué)有效的實(shí)施跨國(guó)經(jīng)營(yíng)財(cái)務(wù)管理；如何進(jìn)行整體納稅策劃；如何充分、合理的運(yùn)用各種金融交易工具、信息、技術(shù)進(jìn)行資源整合，加強(qiáng)財(cái)務(wù)管理，提升企業(yè)競(jìng)爭(zhēng)力，適時(shí)有效的規(guī)避風(fēng)險(xiǎn)，獲取*佳效益，使您的企業(yè)在國(guó)際競(jìng)爭(zhēng)中穩(wěn)健、持續(xù)發(fā)展。

涉外企業(yè)管理實(shí)務(wù)-(英文版) 目錄

module one introduction to foreign—related companiesⅰ.introduction to foreign—related companies1.tuning—in2.foreign—related companies and their developmentsⅱ.functional management of foreign—related companies1.tuning—in2.different functions in companiesⅲ.procedures of establishing foreign—related companies in china1.requirements of establishing joint ventures and foreign companies in china2.procedures of establishing joint ventures and foreign companies in chinasupplementary reading how chinese companies go abroad案例分析及實(shí)訓(xùn)任務(wù) 星巴克靈活的國(guó)際市場(chǎng)經(jīng)營(yíng)方式module two strategic managementⅰ.what is strategic management？1.tuning—in2.strategic managementⅱ.tasks of strategic management1.developing vision and mission statements2.establishing objectives3.a situational analysis4.generate， evaluate and select strategies5.implement strategies6.strategy evaluation案例分析及實(shí)訓(xùn)任務(wù) 從卡夫食品有限公司戰(zhàn)略看未來(lái)發(fā)展module three human resource managementⅰ.introduction to human resource management1.tuning—in2.human resource managementⅱ.tasks of human resource management1.recruiting employees2.training employees3.employees' performance appraisal4.employee movement management5.establishing employee compensation plans6.dealing with labor relationssupplementary reading managing human resource in international business案例分析及實(shí)訓(xùn)任務(wù) 卓越亞馬遜的“全員持股”module four marketing managementⅰ.introduction to marketing1.tuning—in2.evolvement of marketing3.holistic marketing4.process of marketingⅱ.main tasks of marketing1.marketing research2.environment and consumer analysis3.market segmentation and selection4.product strategy5.pricing strategy6.distribution strategy7.promotionsupplementary reading brand strategy案例分析及實(shí)訓(xùn)任務(wù) 周大福：一線品牌三線突圍——金字塔式產(chǎn)品體系，助攻下一個(gè)戰(zhàn)略高地module five operations management1.introduction to operations management1.tuning—in2.operations managementⅱ.operations management in manufacturers1.tuning—in2.location strategy3.layout strategy4.procurement management5.production planning6.inventory management7.just—in—time （jit） production and lean productionⅲ.operations decisions for companies in service industry1.tuning—in2.the characteristics of service3.operations decisions in service companies案例分析及實(shí)訓(xùn)任務(wù) 順豐速運(yùn)：“收1派2”背后的流程再造案例分析及實(shí)訓(xùn)任務(wù) a快餐店的經(jīng)營(yíng)問(wèn)題module six enterprise ethics and social responsibilityⅰ.what is business ethics and why is it important？ⅱ.what are the main ethical problems in commercial environment1.ethical problems in hrm2.ethical problems in marketing3.ethical problems in accounting4.ethical problems in environment5.ethical problems in international businessⅲ.managing business ethics and corporate social responsibility1.managing business ethics2.corporate social responsibility案例分析及實(shí)訓(xùn)任務(wù) 聯(lián)想的“公益創(chuàng)投”參考文獻(xiàn)
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