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工商管理實(shí)用英語(yǔ)教程 版權(quán)信息
- ISBN：9787508489438
- 條形碼：9787508489438 ; 978-7-5084-8943-8
- 裝幀：一般膠版紙
- 冊(cè)數(shù)：暫無(wú)
- 重量：暫無(wú)
- 所屬分類：>
工商管理實(shí)用英語(yǔ)教程 內(nèi)容簡(jiǎn)介
《工商管理實(shí)用英語(yǔ)教程》包括四個(gè)部分：**部分是管理學(xué)基礎(chǔ)理論，主要介紹學(xué)習(xí)管理學(xué)的目的，如何界定管理以及管理的結(jié)構(gòu)、作用、技能和管理的功能與步驟；第二部分是學(xué)習(xí)拓展內(nèi)容，包括經(jīng)理的日常工作，管理過程、管理能力，人力資源管理、財(cái)務(wù)管理及對(duì)組織行為的理解；第三部分是水平提升，主要介紹商業(yè)談判原則，商業(yè)談判中的語(yǔ)言運(yùn)用，創(chuàng)新觀念，創(chuàng)新與組織及實(shí)務(wù)型管理人員的教育和決定產(chǎn)業(yè)競(jìng)爭(zhēng)的主要因素等；第四部分是實(shí)踐與應(yīng)用，主要介紹海外市場(chǎng)的選擇，可口可樂的全球市場(chǎng)營(yíng)銷戰(zhàn)略，合營(yíng)企業(yè)的類型和管理體系，國(guó)際商業(yè)形式，國(guó)際投資動(dòng)機(jī)，跨國(guó)公司，股東權(quán)利與義務(wù)，美國(guó)的出口經(jīng)濟(jì)，企業(yè)跨國(guó)經(jīng)營(yíng)，銀行服務(wù)，高效團(tuán)隊(duì)的特征及領(lǐng)導(dǎo)理論的回顧等內(nèi)容！ 豆ど坦芾韺(shí)用英語(yǔ)教程》可作為工商管理專業(yè)的教材，也可供相關(guān)專業(yè)的師生和廣大英語(yǔ)愛好者參考使用。
工商管理實(shí)用英語(yǔ)教程 目錄
前言
PART 1 Basis
Unit 1 Why Do We Study Management？
Unit 2 Defining Management
Unit 3 Managerial Structure
Unit 4 Managerial Roles
Unit 5 Managerial Skills
Unit 6 Management Functions and Process
PART 2 Learning
Unit 7 What Do Managers Do？
Unit 8 The Process of Management
Unit 9 Management Competencies
Unit 10 Human Resources Management
Unit 11 What is Accounting？
Unit 12 What is Organizational Behavior？
PART 3 Improvement
Unit 13 Guidelines for Business Negotiation
Unit 14 The Use of Language in Business Negotiation
Unit 15 The Creative EthoS
Unit 16 Creativity Versus Organization
Unit 17 The Education of Practicing Managers
Unit 18 Mayor Forces Determining Industry Competition
PART 4 Practice
Unit 19 Selection of Overseas Markets
Unit 20 Coca-Cola's Global Marketing Strategy
Unit 21 Types and Management Systems of Joint Ventures
Unit 22 Forms ofInternational Business
Unit 23 Motives for International Investments
Unit 24 Multinational Corporations
Unit 25 Stockholder's Right and Stockholder's Equity
Unit 26 US Exports and the Economy
Unit 27 Business Travel Abroad
Unit 28 Banks'Services to Companies
Unit 29 Characteristics ofHigh-performance WOrk Teams
Unit 30 Overview of Leadship Theory
PART 1 Basis
Unit 1 Why Do We Study Management？
Unit 2 Defining Management
Unit 3 Managerial Structure
Unit 4 Managerial Roles
Unit 5 Managerial Skills
Unit 6 Management Functions and Process
PART 2 Learning
Unit 7 What Do Managers Do？
Unit 8 The Process of Management
Unit 9 Management Competencies
Unit 10 Human Resources Management
Unit 11 What is Accounting？
Unit 12 What is Organizational Behavior？
PART 3 Improvement
Unit 13 Guidelines for Business Negotiation
Unit 14 The Use of Language in Business Negotiation
Unit 15 The Creative EthoS
Unit 16 Creativity Versus Organization
Unit 17 The Education of Practicing Managers
Unit 18 Mayor Forces Determining Industry Competition
PART 4 Practice
Unit 19 Selection of Overseas Markets
Unit 20 Coca-Cola's Global Marketing Strategy
Unit 21 Types and Management Systems of Joint Ventures
Unit 22 Forms ofInternational Business
Unit 23 Motives for International Investments
Unit 24 Multinational Corporations
Unit 25 Stockholder's Right and Stockholder's Equity
Unit 26 US Exports and the Economy
Unit 27 Business Travel Abroad
Unit 28 Banks'Services to Companies
Unit 29 Characteristics ofHigh-performance WOrk Teams
Unit 30 Overview of Leadship Theory
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