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S新編國際商務管理概論;英文版 版權信息
- ISBN：9787566318947
- 條形碼：9787566318947 ; 978-7-5663-1894-7
- 裝幀：一般膠版紙
- 冊數：暫無
- 重量：暫無
- 所屬分類：>>
S新編國際商務管理概論;英文版 內容簡介
本書是在我國國家教委大力倡導和提倡“全英”或“雙語”講授專業(yè)課程的大背景下，認真編寫而成的。本書選題多樣化、內容豐富，基本涵蓋了國際商務管理的主要理論或領域，例如，企業(yè)戰(zhàn)略管理理論、營銷管理理論、人力資源管理理論、生產和經營管理理論、財務管理理論等。全書共分為29個章節(jié)，也即29個課題。每一個課題后面大都編有一個小的案例，供同學們或學習者將理論與實際更緊密結合起來，提高學習的興趣和實用性。另外，每一章節(jié)都附有一些關鍵術語的漢語注釋，以方便老師們和學習者自學時參考之用。
S新編國際商務管理概論;英文版 目錄
Preface
Topic 1 Business Activity (1)
Topic 2 Business Activity (2)
Topic 3 Business Objectives
Topic 4 Business Decision Making
Topic 5 Strategy and Strategic Planning
Topic 6 Business Analysis Models
Topic 7 Competition and Business
Topic 8 Globalization and Business
Topic 9 Marketing (1)
Topic 10 Marketing (2)
Topic 11 Marketing (3)
Topic 12 Marketing (4)
Topic 13 Financial Management: Sources of Funds
Topic 14 Financial Management: Uses of Funds
Topic 15 HR Management: Business Organization and Organizational Structures
Topic 16 HR Management: Motivation
Topic 17 HR Management: Financial Rewards
Topic 18 HR Management: Non-financial Rewards
Topic 19 Management and Leadership
Topic 20 HR Management: Recruitment
Topic 21 Communication in Business (1)
Topic 22 Communication in Business (2)
Topic 23 HR Management: Groups in Business
Topic 24 HR Management: Managing Teams
Topic 25 Strategic HRM
Topic 26 The Management of Change
Topic 27 Methods of Production
Topic 28 Total Quality Management (TQM)
Topic 29 Mergers and Takeovers
A Sample of Test Paper
Topic 1 Business Activity (1)
Topic 2 Business Activity (2)
Topic 3 Business Objectives
Topic 4 Business Decision Making
Topic 5 Strategy and Strategic Planning
Topic 6 Business Analysis Models
Topic 7 Competition and Business
Topic 8 Globalization and Business
Topic 9 Marketing (1)
Topic 10 Marketing (2)
Topic 11 Marketing (3)
Topic 12 Marketing (4)
Topic 13 Financial Management: Sources of Funds
Topic 14 Financial Management: Uses of Funds
Topic 15 HR Management: Business Organization and Organizational Structures
Topic 16 HR Management: Motivation
Topic 17 HR Management: Financial Rewards
Topic 18 HR Management: Non-financial Rewards
Topic 19 Management and Leadership
Topic 20 HR Management: Recruitment
Topic 21 Communication in Business (1)
Topic 22 Communication in Business (2)
Topic 23 HR Management: Groups in Business
Topic 24 HR Management: Managing Teams
Topic 25 Strategic HRM
Topic 26 The Management of Change
Topic 27 Methods of Production
Topic 28 Total Quality Management (TQM)
Topic 29 Mergers and Takeovers
A Sample of Test Paper
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