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國(guó)際商務(wù)談判

出版社：湖南人民出版社出版時(shí)間：2018-05-01
開本： 16開 頁數(shù)： 179
本類榜單：管理銷量榜
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國(guó)際商務(wù)談判 版權(quán)信息

國(guó)際商務(wù)談判 內(nèi)容簡(jiǎn)介

　　《國(guó)際商務(wù)談判》由八章組成，**章對(duì)談判基本理論進(jìn)行了解讀，包括談判的概念、本質(zhì)、特征，談判隊(duì)伍的組建等；第二至八章介紹常見的涉外談判的具體內(nèi)容，包括建交談判、價(jià)格談判、支付方式談判、包裝談判、運(yùn)輸談判、保險(xiǎn)談判、申訴和索賠談判等。每章圍繞本章主題和關(guān)鍵知識(shí)點(diǎn)、需掌握的技能技巧及學(xué)習(xí)目標(biāo)展開，分“導(dǎo)入”“閱讀”“口語”“談判與文化”4個(gè)部分。其中“談判與文化”部分重點(diǎn)闡述文化差異對(duì)國(guó)際商務(wù)談判各階段的影響，有利于學(xué)習(xí)者根據(jù)不同文化背景，把握和研究談判對(duì)象，靈活運(yùn)用商務(wù)談判技巧，提高國(guó)際商務(wù)談判技能。

國(guó)際商務(wù)談判 目錄

Module 1 Negotiation Fundamentals
Section Ⅰ Lead-in
Ed Brodow' s 10 Tips for Successful Negotiating
Section Ⅱ Reading Practice
Negotiation Fundamentals
Building an Efficient Negotiating Team
Section Ⅲ Oral Practice
People Should Wear Professionally to Work
Sharing Successful Negotiating Experience
Section Ⅳ Negotiation and Culture
Dressing Codes in Intemational Business Negotiations

Module 2 Establishing Business Relations
Section Ⅰ Lead-in
Company Profile
Section Ⅱ Reading Practice
Top Ways to Seek Online Foreign Trade Customers
Differences between Domestic and Intemational Business
Section ffl Oral Practice
Warmly Welcome
Introducing Products to Customer
Section Ⅳ Negotiation and Culture
Basic Etiquette in Business Negotiation

Module 3 Price Negotiation
Section Ⅰ Lead-in
Make Yourself an Expert on Price Negotiating
Section Ⅱ Reading Practice
Price TermsTrade Terms
Process and Tips for Successful Bargain
Section ffl Oral Practice
On Discount
Let's Meet Each Other Half Way
……
Module 4 Terms of Payment Negotiation
Module 5 Package Negotiation
Module 6 Shipment Negotiation
Module 7 Insurance Negotiation
Module 8 Complaints and Claims
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