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消費(fèi)者行為學(xué):英文版 版權(quán)信息
- ISBN：9787300283746
- 條形碼：9787300283746 ; 978-7-300-28374-6
- 裝幀：一般膠版紙
- 冊(cè)數(shù)：暫無
- 重量：暫無
- 所屬分類：>>
消費(fèi)者行為學(xué):英文版 內(nèi)容簡(jiǎn)介
《消費(fèi)者行為學(xué)（英文版·第12版）/工商管理經(jīng)典叢書·市場(chǎng)營銷系列》是消費(fèi)者行為學(xué)領(lǐng)域的經(jīng)典著作！ 断M(fèi)者行為學(xué)（英文版·第12版）/工商管理經(jīng)典叢書·市場(chǎng)營銷系列》作了大幅修訂和更新，以網(wǎng)絡(luò)消費(fèi)社會(huì)環(huán)境為背景，充分討論了信息技術(shù)和網(wǎng)絡(luò)技術(shù)對(duì)消費(fèi)者行為的影響，更加注重倫理和消費(fèi)者權(quán)益保護(hù)，也擴(kuò)展了對(duì)消費(fèi)者個(gè)性心理和社會(huì)心理的討論，內(nèi)容更加豐富有趣。 《消費(fèi)者行為學(xué)（英文版·第12版）/工商管理經(jīng)典叢書·市場(chǎng)營銷系列》關(guān)注社交媒體以及數(shù)字技術(shù)對(duì)消費(fèi)者行為的影響！ 断M(fèi)者行為學(xué)（英文版·第12版）/工商管理經(jīng)典叢書·市場(chǎng)營銷系列》廣泛涉及新近的重要話題，如大數(shù)據(jù)、數(shù)字自我、游戲化、情境對(duì)購買決策的影響等。 《消費(fèi)者行為學(xué)（英文版·第12版）/工商管理經(jīng)典叢書·市場(chǎng)營銷系列》新增“學(xué)術(shù)觀點(diǎn)”專欄，呈現(xiàn)眾多研究者的前沿研究成果，為讀者提供新的視角甚至新的研究方向。
消費(fèi)者行為學(xué):英文版 目錄
Section 1 Foundations of Consumer Behavior
Chapter 1 Buying， Having， and Being： An Introduction to Consumer Behavior
Chapter 2 Consumer and Social Well-Being
Section 2 Internal Influences on Consumer Behavior
Chapter 3 Perception
Chapter 4 Learning and Memory
Chapter 5 Motivation and Affect
Chapter 6 The Self： Mind， Gender， and Body
Chapter 7 Personality， Lifestyles， and Values
Section 3 Choosing and Using Products
Chapter 8 Attitudes and Persuasive Communications
Chapter 9 Decision Making
Chapter 10 Buying， Using， and Disposing
Section 4 Consumers in Their Social and Cultural Settings
Chapter 11 Groups and Social Media
Chapter 12 Income and Social Class
Chapter 13 Subcultures
Chapter 14 Culture
Chapter 1 Buying， Having， and Being： An Introduction to Consumer Behavior
Chapter 2 Consumer and Social Well-Being
Section 2 Internal Influences on Consumer Behavior
Chapter 3 Perception
Chapter 4 Learning and Memory
Chapter 5 Motivation and Affect
Chapter 6 The Self： Mind， Gender， and Body
Chapter 7 Personality， Lifestyles， and Values
Section 3 Choosing and Using Products
Chapter 8 Attitudes and Persuasive Communications
Chapter 9 Decision Making
Chapter 10 Buying， Using， and Disposing
Section 4 Consumers in Their Social and Cultural Settings
Chapter 11 Groups and Social Media
Chapter 12 Income and Social Class
Chapter 13 Subcultures
Chapter 14 Culture
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消費(fèi)者行為學(xué):英文版 節(jié)選
I love to people-watch, don’t you? People shopping, people flirting, people consuming. Consumer behavior is the study of people and the products that help to shape their identities. Because I’m a consumer myself, I have a selfish interest in learning more about how this process works—and so do you. In many courses, students are merely passive observers; they learn about topics that affect them indirectly, if at all. Not everyone is a plasma physicist, a medieval French scholar, or a marketing professional. But we are all consumers. Many of the topics in this book have both professional and personal relevance to the reader, regardless of whether he or she is a student, professor, or businessperson. Nearly everyone can relate to the trials and tribulations of last-minute shopping; primping for a big night out; agonizing over an expensive purchase; fantasizing about a week in the Caribbean; celebrating a holiday or commemorating a landmark event, such as graduating or getting a driver’s license; or (dreaming about) winning the lottery. In this edition, I have tried to introduce you to the latest and best thinking by some bright scientists who develop models and studies of consumer behavior. But that’s not enough. Consumer behavior is an applied science, so we must never lose sight of the role of “horse sense” when we apply our findings to life in the real world. That’s why you’ll find a lot of practical examples to back up these fancy theories.
消費(fèi)者行為學(xué):英文版 作者簡(jiǎn)介
邁克爾·所羅門（Michael R. Solomon） 美國圣約瑟夫大學(xué)Haub商學(xué)院營銷學(xué)教授、消費(fèi)者研究中心主任，英國曼徹斯特大學(xué)消費(fèi)者行為學(xué)教授。在學(xué)術(shù)期刊上發(fā)表大量論文，其研究得到美國廣告學(xué)會(huì)、美國營銷學(xué)會(huì)、美國農(nóng)業(yè)部、美國商務(wù)部等的資助。擔(dān)任Journal of Consumer Behaviour, Journal of Marketing Theory and Practice等期刊編委。所羅門教授被公認(rèn)為行為科學(xué)/時(shí)尚類學(xué)術(shù)文獻(xiàn)中15位高被引學(xué)者之一，以及廣告與營銷傳播領(lǐng)域10位多產(chǎn)的學(xué)者之一。
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