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跨文化交際基礎(chǔ)

出版社:對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社出版時(shí)間:2007-04-01
所屬叢書(shū): 遠(yuǎn)程教育系列教材
開(kāi)本: 23cm 頁(yè)數(shù): 318頁(yè)
本類榜單:外語(yǔ)銷量榜
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跨文化交際基礎(chǔ) 版權(quán)信息

跨文化交際基礎(chǔ) 內(nèi)容簡(jiǎn)介

本書(shū)通過(guò)闡述文化和交際的基本理論以及兩者之間的關(guān)系,以跨文化交際學(xué)的基本理論和應(yīng)用為框架,通過(guò)真實(shí)生動(dòng)的交際實(shí)例來(lái)分析中西文化在語(yǔ)言交際和非語(yǔ)言交際中的差異,從而培養(yǎng)學(xué)生的跨文化意識(shí),*終提高跨文化交際能力。

跨文化交際基礎(chǔ) 目錄

Chapter 1 Introduction to Intercultural Communication
Learning Objectives
 Warm-up Activities
  I. Defining Intercultural Communication
  II. The Rapid Increase of Intercultural Communication
   1. Improvements in transportation technology
   2. Developments in communication technology
   3. Changes in mass migration patterns
   4. Globalization of the world economy
  III. The Development of Intercultural Communication Study
   1. The development of intercultural communication study in the U.S.
   2. Intercultural communication studies in China
  IV. The Complexity in Learning Intercultural Communication
   1. The multidiseiplinary nature and elements of intercultural communication study
   2. Potential problems in learning intercultural communication
 Summary of the Chapter
 Key Terms
 Words & Expressions
 Notes
 Exercises
 Case Study
Chapter 2 Basic Communication Theories
 Learning Objectives
 Warm-up Activities
  I. Communication Defined
  II. Needs and Functions of Communication
   1. Maslow's hierarchy of needs
   2. Functions of communication
  III. The Classification of Communication
  IV. The Process of Communication
   1. Components of communication
   2. Models of communication
  V. The Characteristics of Communication
  VI. The Challenge of Effective Communication in Interpersonal Encounters
 Summary of the Chapter
 Key Terms
 Words & Expressions
 Notes
 Exercises
 Case Study
Chapter 3 The Nature of Culture
 Learning Objectives
 Warm-up Activities
  I. Definitions of Culture
  II. Basic Functions and Source of Culture
  III. Ingredients of Culture
  IV. Characteristics of Culture
  V. Understanding Cultural Differences
   1. Normal distribution of people's characteristics
   2. Minimum-maximum social differences
 Summary of the Chapter
 Key Terms
 Words & Expressions
 Notes
 Exercises
 Case Study
Chapter 4 Cultural Values
 Learning Objectives
 Warm-up Activities
  I Concept of Values
   1. Definition of value
   2. Values as the core of culture
   3. Types of values
  II. Priorities of Cultural Values
  III Study of Values
   1. Kluckholn and Strodtbeck's value orientations
   2. Hofstede-Bond value dimensions
   3. Hall's high- and low-context orientation
 Summary of the Chapter
 Key Terms
 Words & Expressions
 Notes
 Exercises
 Case Study
Chapter 5 Verbal Communication
Chapter 6 Nonverbal Communication
Chapter 7 Cultural Differences in Etiquette and Protocol
Chapter 8 Cultural Differences in Business Negotiation
Chapter 9 Cultural Adaptation and Intercultural Communication Competence
References
Key to Exercises
Model Test I
Model Test II
Appendix I Intercultural Films
Appendix II Related Websites
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