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國際經(jīng)貿(mào)英語

作者：張洪巖
出版社：暨南大學出版社出版時間：2010-06-01
開本： 16開 頁數(shù)： 225頁
本類榜單：外語銷量榜
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國際經(jīng)貿(mào)英語 版權信息

國際經(jīng)貿(mào)英語 目錄

Part One Asia and OceaniaChapter 1 East AsiaChapter 2 Southeast AsiaChapter 3 South AsiaChapter 4 West AsiaChapter 5 OceaniaChapter 6 APECPart Two AmericasChapter 1 North AmericaChapter 2 US Financial CrisisChapter 3 CanadaChapter 4 South AmericaPart Three EuropeChapter 1 South EuropeChapter 2 West EuropeChapter 3 Middle EuropeChapter 4 N0nh EuropeChapter 5 East EuropeChapter 6 European UnionPart Four MricaChapter 1 North AfricaChapter 2 East AfricaChapter 3 The West and Cenal AfricaChapter 4 South AfricaChapter 5 China and AfricaChapter 6 African BusinessPart Five WTOChapter 1 WTO··Chapter 2 PrinciplesChapter 3 WTO and ChinaChapter 4 WTO and USChapter 5 WTO and EUPart Six International MarketingChapter 1 IntroductionChapter 2 Marketing StrategyChapter 3 Cases of International MarketingPart Seven Multinational ManagementChapter 1 Corporate Social ResponsibilityChapter 2 Approach to ManagingChapter 3 Cases of Multinational ManagementPart Eight Economic GlobalizationChapter 1 Economic Integration and GlobalizationChapter 2 Dimensions of GlobalizationChapter 3 Institutional ArrangementsChapter 4 External Economic Growth in China
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國際經(jīng)貿(mào)英語 節(jié)選

《國際經(jīng)貿(mào)英語》是專門為國際經(jīng)濟與貿(mào)易及財經(jīng)類其他專業(yè)高年級學生開設的專業(yè)必修課。本課程的教學目標是：通過教學與實踐，使學生廣泛接觸大量真實的財經(jīng)英語原文，系統(tǒng)地學習、掌握國際經(jīng)濟與貿(mào)易有關的英語詞匯，提高閱讀理解能力；熟練地用英語解說當今世界國際經(jīng)貿(mào)活動中發(fā)生的重要事件與國際經(jīng)貿(mào)基礎知識；成為精通國際經(jīng)貿(mào)英語的實用型專業(yè)人才。為此，我們編寫了《國際經(jīng)貿(mào)英語》作為大學高年級的專業(yè)英語教材。其*大特點是：內容新穎、翔實，結構合理、清晰，為海內外學生提供了優(yōu)質的、集知識性和趣味性為一體的經(jīng)貿(mào)素材，使學生在英語學習中對國際經(jīng)濟與貿(mào)易知識有一個總體的認識。具體而言，本教材向學生介紹了亞洲、歐洲、美洲、非洲等地區(qū)有關的經(jīng)貿(mào)信息以及世界貿(mào)易組織的一些基本情況，同時也介紹了一些跨國公司的營銷管理知識，使學生較為全面地了解國際經(jīng)貿(mào)活動的背景知識、國際營銷和管理的基本概念和成功案例。

國際經(jīng)貿(mào)英語 相關資料

插圖：China is now an important trade power.China initiated economic reforms in 1978，when it endeavoured to change from the centrally planned economic system of the Soviet system，to one based on a market economy.China is now pursuing a“socialist market economy”，with the State still playing an important role in the economy，which is developing into a full-fledged market economy.Despite the remaining state role，the economy bears all the major features of any other market economy，such as free competition and the market interplay between supply and demand.The socialist percentage（state-owned portion）is reducing through restructuring capital ownership while the percentage ownership of private and foreign capital is constantly increasing.China’s legislation has closely followed the practice of a market economy.In 1993.the 8“National People'S Congress（NPC）amended the national constitution to emphasize the importance of a private economy and stipulate that China pursues a socialist market economy.During 1993-2003，the basic laws regulating the market economy were formulated.The most important law protecting private property is about to be adopted in the 10”NPC Session.The socialist market economy has boosted the Chinese economy and revitalized it.The Chinese economy has developed quickly，with a 9.4 percent annual GDP growth rate.Table 1 shows the progress made in recent years.In recent years，based on this economic growth，China has also achieved unprecedented process in foreign trade and in attracting foreign investment.Using 2004 as an example，trade volume scored$1，154.74 billion，an increase of 35.7 percent since 2003.

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