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外貿英文函電 版權信息
- ISBN：9787564146726
- 條形碼：9787564146726 ; 978-7-5641-4672-6
- 裝幀：一般膠版紙
- 冊數(shù)：暫無
- 重量：暫無
- 所屬分類：>>
外貿英文函電 本書特色
鄭海濤主編的《外貿英文函電》是商務英語和國際貿易等專業(yè)的主干課程，旨在提高學生的商務函電能力和外貿職業(yè)技能！锻赓Q英文函電》“以就業(yè)為導向，以任務為驅動，以商務流程為主線”，通過背景知識介紹、樣信實例、常用詞匯和表達、練習和訓練、知識拓展等部分，培養(yǎng)學生在不同商務流程階段應具備的函電寫作能力和職業(yè)素質。本教材適合于高等教育、職業(yè)教育商務英語和國際貿易專業(yè)學生使用，也適用于社會上從事進出口業(yè)務工作的人員提高和拓展函電知識之用。
外貿英文函電 內容簡介
本教材是商務英語和國際貿易等專業(yè)的主干課程, 旨在提高學生的商務函電能力和外貿職業(yè)技能。本書“以就業(yè)為導向, 以任務為驅動, 以商務流程為主線”, 通過背景知識介紹、樣信實例、常用詞匯和表達、練習和訓練、知識拓展等部分, 培養(yǎng)學生在不同商務流程階段應具備的函電寫作能力和職業(yè)素質。本書分五個模塊, 十二個項目, 每個項目明確了能力目標和主要任務。涵蓋了外貿業(yè)務各個重要環(huán)節(jié)的信函寫作:建立業(yè)務關系、詢盤、報盤、還盤、訂單、確認、付款條件、信用證的催開及修改、包裝、裝運、保險、投訴和索賠等。
外貿英文函電 目錄
the module one business correspondence
project 1 the layout of business letter
introduction
indented style
blocked style
the form of business letter
the envelope
practice
supplementary reading
the module two business negotiation
project 2 establishing business relations
introduction
specimen letters
words & expressions
practice
supplementary reading
project 3 enquiries and offers
introduction
specimen letters
words & expressions
practice
supplementary reading
project 4 counter-offers & bid
introduction
specimen letters
words & expressions
practice
supplementary reading
the module three contract signing
project 5 orders and acceptance
introduction
specimen letters
words & expressions
practice
supplementary reading
the module four execution of contract
project 6 terms of payment
introduction
specimen letters
words & expressions
practice
supplementary reading
project 7 packing
introduction
specimen letters
words & expressions
practice
supplementary reading
project 8 shipment
introduction
specimen letters
words & expressions
practice
supplementary reading
project 9 insurance
introduction
specimen letters
words & expressions
practice
supplementary reading
project 10 complaints and claims
introduction
specimen letters
words & expressions
practice
supplementary reading
the module five agency & trading
project 11 agencies
introduction
specimen letters
words & expressions
practice
supplementary reading
project 12 compensation trade
introduction
specimen letters
words & expression
practice
supplementary reading
project 13 joint venture
introduction
specimen letters
words & expressions
practice
supplementary reading
參考文獻
project 1 the layout of business letter
introduction
indented style
blocked style
the form of business letter
the envelope
practice
supplementary reading
the module two business negotiation
project 2 establishing business relations
introduction
specimen letters
words & expressions
practice
supplementary reading
project 3 enquiries and offers
introduction
specimen letters
words & expressions
practice
supplementary reading
project 4 counter-offers & bid
introduction
specimen letters
words & expressions
practice
supplementary reading
the module three contract signing
project 5 orders and acceptance
introduction
specimen letters
words & expressions
practice
supplementary reading
the module four execution of contract
project 6 terms of payment
introduction
specimen letters
words & expressions
practice
supplementary reading
project 7 packing
introduction
specimen letters
words & expressions
practice
supplementary reading
project 8 shipment
introduction
specimen letters
words & expressions
practice
supplementary reading
project 9 insurance
introduction
specimen letters
words & expressions
practice
supplementary reading
project 10 complaints and claims
introduction
specimen letters
words & expressions
practice
supplementary reading
the module five agency & trading
project 11 agencies
introduction
specimen letters
words & expressions
practice
supplementary reading
project 12 compensation trade
introduction
specimen letters
words & expression
practice
supplementary reading
project 13 joint venture
introduction
specimen letters
words & expressions
practice
supplementary reading
參考文獻
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