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實用商務(wù)英語函電

實用商務(wù)英語函電

作者：杜春雷
出版社：東南大學出版社出版時間：2023-02-01
開本： 16開 頁數(shù)： 208
本類榜單：外語銷量榜
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實用商務(wù)英語函電 版權(quán)信息

實用商務(wù)英語函電 內(nèi)容簡介

　　《實用商務(wù)英語函電》包含12個單元，每單元由三課組成。從總體上介紹函電寫作要求和格式入手，涉及國際外貿(mào)實務(wù)的各個主要環(huán)節(jié)，環(huán)環(huán)相扣地介紹了各環(huán)節(jié)函電寫作。教材以“上海白云紡織有限公司”紡織品外貿(mào)函電示例為主線，將其在外貿(mào)過程中所涉及各方面外貿(mào)磋商展現(xiàn)給學習者，在主要學習電子郵件交流方式基礎(chǔ)上，同時介紹了電報、電傳為輔的函電磋商方式。每個單元首先介紹這一國際貿(mào)易環(huán)節(jié)所涉及商務(wù)內(nèi)容，使學習者理解來龍去脈，然后進入函電寫作技能學習。每一課內(nèi)容配有輔助學生自學的注釋，涉及商務(wù)內(nèi)容和英語語言用法，每單元后配有典型句子和形式多樣的練習，包括選擇題、填空題、簡答題、翻譯題和寫作題。采用任務(wù)型學習加深學生對于商務(wù)知識和英語表達的掌握。附錄部分提供了練習答案和單證示例，有助于學生自學。

實用商務(wù)英語函電 目錄

Unit 1 Basic Knowledge of Business Letter Writing
Lesson 1 An Introduction to Business Letter Writing
Lesson 2 Layout of a Business Letter
Lesson 3 Writing Principles of a Business Letter

Unit 2 Establishing Business Relations
Lesson 1 Company Profile
Lesson 2 Self-introduction by Exporter
Lesson 3 （1） Importer Writing to Exporter
(2） Reply to the Above
Writing Practice
Useful Sentences

Unit 3 Enquiries and Replies
Lesson 1 (1） General Enquiry
(2） Reply to the Above
Lesson 2 (1） Order Enquiry
(2） Reply to the Above
Lesson 3 (1） Status Enquiry
(2） Reply to the Above
Writing Practice
Useful Sentences

Unit 4 Offers and Counter-offers
Lesson 1 (1） A Quotation
(2） Reply to the Above
Lesson 2 (1） A Firm Offer
(2） The Counter-offer
(3） Reply to the Above
Lesson 3 (1） A Non-firm Offer
(2） The Counter-offer
(3） The Counter-counter Offer
Writing Practice
Useful Sentences

Unit 5 Orders， Acceptances and Rejections
Lesson 1 Sample Letters for Orders
Lesson 2 Acceptance and Partial Acceptance of Orders
Lesson 3 Rejection of Orders
Writing Practice
Useful Sentences

Unit 6 Contract Signing
Lesson 1 Sending a Sales Confirmation
Lesson 2 Sales Confirmation
Lesson 3 Counter Signature Letter
Writing Practice
Useful Sentences

Unit 7 Payment
Lesson 1 (1） Urging Establishment of the L/C
(2） Reply to the Above
Lesson 2 (1） Amendment to an L/C
(2） Reply to the Above
Lesson 3 Asking for Extension of an L/C
Writing Practice
Useful Sentences

Unit 8 Packing
Lesson 1 Inner Packing
Lesson 2 Outer Packing
Lesson 3 (1） Amending Packing Requirements and Marking
(2） Reply to the Above
Writing Practice
Useful Sentences

Unit 9 Shipment
Lesson 1 (1） Shipping Instructions
(2） Reply to the Above
Lesson 2 (1） Urging for Prompt Shipment
(2） Reply to the Above
Lesson 3 Shipping Advice
Writing Practice
Useful Sentences

Unit 10 Insurance
Lesson 1 (1） Buyer Asking Seller to Cover Insurance
(2） Reply to the Above
Lesson 2 (1） To Insure the Goods with an Insurance Company
(2） Reply from the Insurance Company
Lesson 3 (1） Asking the Seller to Arrange Shipment and Excessive Insurance
(2） Reply to the Above
Writing Practice
Useful Sentences

Unit 11 Complaints， Claims and Settlements
Lesson 1 (1） Complaint of Wrong Goods Delivered
(2） Reply——Complaint Accepted
Lesson 2 (1） Claim for Improper Packing
(2） Reply——Suggesting a Claim to the Shipping Company
Lesson 3 Claim for Inferior Quality
Writing Practice
Useful Sentences

Unit 12 Agency
Lesson 1 Importer Asking for Sole Agency
Lesson 2 Entrusting a Customer with Sole Agency
Lesson 3 Sole Agency Agreement
Writing Practice
Useful Sentences

Unit 13 Telegrams
Lesson 1 An Introduction to Telegrams
Lesson 2 Examples of Business English Correspondence through Telegrams

Unit 14 Telexes
Lesson 1 An Introduction to Telexes
Lesson 2 Examples of Business English Correspondence through Telexes
Keys to Exercises
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