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商務(wù)英語聽說教程(學生用書) 版權(quán)信息
- ISBN:9787301168219
- 條形碼:9787301168219 ; 978-7-301-16821-9
- 裝幀:暫無
- 冊數(shù):暫無
- 重量:暫無
- 所屬分類:>>
商務(wù)英語聽說教程(學生用書) 本書特色
《商務(wù)英語聽說教程(學生用書)》:21世紀商務(wù)英語系列教材
商務(wù)英語聽說教程(學生用書) 內(nèi)容簡介
《商務(wù)英語聽說教程》是一本為高等學校全日制本專科生編寫的商務(wù)英語教材,也可以作為高等學校夜大、函大的聽說教材。本書為上海市教委專項學科建設(shè)項目之一“法商外語教學論”中的一個子項目。
本書共12單元,每單元都涉及一個商務(wù)活動主題,其中的聽力練習和口語活動均圍繞該主題進行。本教材的特色主要表現(xiàn)在以下幾個方面:
·本教材將真實的商務(wù)活動與英語教學充分融為一體。
·將角色扮演和案例學習等體驗式學習引入課堂。
·教學設(shè)計嚴謹,為體驗式學習打好基礎(chǔ)。
商務(wù)英語聽說教程(學生用書) 目錄
part a getting started
part b listening tasks
listening 1: about management worldwide ltd.
listening 2: about ikea
listening 3: about ikea (continued)
listening 4: briefing on some companies' corporate culture
part c video clip
part d home listening: the new ge corporate culture
unit 2 interview
part a getting started
part b listening tasks
listening 1: dialogue 1
listening 2: dialogue 2
listening 3: passage-making a good impression
part c video clip
part d home listening: getting an interview
unit 3 job and career
part a getting started
part b listening tasks
listening 1: why they like their jobs
listening 2: how they view their jobs
part c video clip
part d home listening: what i like about my job
unit 4 entrepreneurs
part a getting started
part b listening tasks
listening 1: what do you need to be an entrepreneur?
listening 2: emerging market pioneer--jack ma
part c video clip
part d home listening: a radio interview
unit 5 making arrangements
part a getting started
part b listening tasks
listening 1: arranging a conference
listening 2: confirming conference arrangements
listening 3: arranging for a business trip
part c video clip
part d home listening: asad's schedule
unit 6 business traveling
part a getting started
part b listening tasks
listening 1: security check; major responsibility of a secretary
listening 2: checking in to a hotel
listening 3: attending a trade show
part c video clip
part d home listening: welcoming visitors
unit 7 business visit and entertainment
part a getting started
part b listening tasks
listening 1: booking tickets
listening 2: arranging a visit
listening 3: first visit
part c video clip
part d home listening: business meals and dining out
unit 8 business meetings
part a getting started
part b listening tasks
listening 1: a meeting on cutting the budget
listening 2: arrangement of a sales conference
listening 3: a conference on carrying out a new plan
part c video clip
part d home listening: a meeting on solving problems
unit 9 presentation
part a getting started
part b listening tasks
listening 1: product presentation
listening 2: first day at jpc
part c video clip
part d home listening: business knowledge
unit 10 business negotiations
part a getting started
part b listening tasks
listening 1: negotiation: getting started
listening 2: negotiation: bargaining
listening 3: negotiation: closing the deal
part c video clip: "i quit" position in negotiations
part d home listening: an interview: negotiation strategy
unit 11 advertising and marketing
part a getting started
part b listening tasks
listening 1: analyzing techniques of advertising
listening 2: how mcdonald's revolutionized marketing 30 years ago
part c video clip
part d home listening: reebok launches ad campaign
unit 12 solving problems
part a getting started
part b listening tasks
listening 1: delivery problem
listening 2: settling claims
listening 3: negotiation tips
part c video clip
part d home listening: interview with an negotiation expert
references
商務(wù)英語聽說教程(學生用書) 節(jié)選
《商務(wù)英語聽說教程》是一本為高等學校全日制本專科生編寫的商務(wù)英語教材,也可以作為高等學校夜大、函大的聽說教材。《商務(wù)英語聽說教程(學生用書)》為上海市教委專項學科建設(shè)項目之一“法商外語教學論”中的一個子項目。《商務(wù)英語聽說教程(學生用書)》共12單元,每單元都涉及一個商務(wù)活動主題,其中的聽力練習和口語活動均圍繞該主題進行。本教材的特色主要表現(xiàn)在以下幾個方面:本教材將真實的商務(wù)活動與英語教學充分融為一體。將角色扮演和案例學習等體驗式學習引入課堂。教學設(shè)計嚴謹,為體驗式學習打好基礎(chǔ)。
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