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商務(wù)英語聽說教程(學生用書)

商務(wù)英語聽說教程(學生用書)

作者:伍巧芳
出版社:北京大學出版社出版時間:2010-04-01
開本: 16開 頁數(shù): 115
本類榜單:外語銷量榜
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商務(wù)英語聽說教程(學生用書) 版權(quán)信息

商務(wù)英語聽說教程(學生用書) 本書特色

《商務(wù)英語聽說教程(學生用書)》:21世紀商務(wù)英語系列教材

商務(wù)英語聽說教程(學生用書) 內(nèi)容簡介

《商務(wù)英語聽說教程》是一本為高等學校全日制本專科生編寫的商務(wù)英語教材,也可以作為高等學校夜大、函大的聽說教材。本書為上海市教委專項學科建設(shè)項目之一“法商外語教學論”中的一個子項目。
  本書共12單元,每單元都涉及一個商務(wù)活動主題,其中的聽力練習和口語活動均圍繞該主題進行。本教材的特色主要表現(xiàn)在以下幾個方面:
  ·本教材將真實的商務(wù)活動與英語教學充分融為一體。
  ·將角色扮演和案例學習等體驗式學習引入課堂。
  ·教學設(shè)計嚴謹,為體驗式學習打好基礎(chǔ)。

商務(wù)英語聽說教程(學生用書) 目錄

unit 1 corporate culture
 part a getting started
 part b listening tasks
  listening 1: about management worldwide ltd.
  listening 2: about ikea
  listening 3: about ikea (continued)
  listening 4: briefing on some companies' corporate culture
 part c video clip
 part d home listening: the new ge corporate culture
unit 2 interview
 part a getting started
 part b listening tasks
  listening 1: dialogue 1
  listening 2: dialogue 2
  listening 3: passage-making a good impression
 part c video clip
 part d home listening: getting an interview
unit 3 job and career
 part a getting started
 part b listening tasks
  listening 1: why they like their jobs
  listening 2: how they view their jobs
 part c video clip
 part d home listening: what i like about my job
unit 4 entrepreneurs
 part a getting started
 part b listening tasks
  listening 1: what do you need to be an entrepreneur?
  listening 2: emerging market pioneer--jack ma
 part c video clip
 part d home listening: a radio interview
unit 5 making arrangements
 part a getting started
 part b listening tasks
  listening 1: arranging a conference
  listening 2: confirming conference arrangements
  listening 3: arranging for a business trip
 part c video clip
 part d home listening: asad's schedule
unit 6 business traveling
 part a getting started
 part b listening tasks
  listening 1: security check; major responsibility of a secretary
  listening 2: checking in to a hotel
  listening 3: attending a trade show
 part c video clip
 part d home listening: welcoming visitors
unit 7 business visit and entertainment
 part a getting started
 part b listening tasks
  listening 1: booking tickets
  listening 2: arranging a visit
  listening 3: first visit
 part c video clip
 part d home listening: business meals and dining out
unit 8 business meetings
 part a getting started
 part b listening tasks
  listening 1: a meeting on cutting the budget
  listening 2: arrangement of a sales conference
  listening 3: a conference on carrying out a new plan
 part c video clip
 part d home listening: a meeting on solving problems
unit 9 presentation
 part a getting started
 part b listening tasks
  listening 1: product presentation
  listening 2: first day at jpc
 part c video clip
 part d home listening: business knowledge
unit 10 business negotiations
 part a getting started
 part b listening tasks
  listening 1: negotiation: getting started
  listening 2: negotiation: bargaining
  listening 3: negotiation: closing the deal
 part c video clip: "i quit" position in negotiations
 part d home listening: an interview: negotiation strategy
unit 11 advertising and marketing
 part a getting started
 part b listening tasks
  listening 1: analyzing techniques of advertising
  listening 2: how mcdonald's revolutionized marketing 30 years ago
 part c video clip
 part d home listening: reebok launches ad campaign
unit 12 solving problems
 part a getting started
 part b listening tasks
  listening 1: delivery problem
  listening 2: settling claims
  listening 3: negotiation tips
 part c video clip
 part d home listening: interview with an negotiation expert
references
展開全部

商務(wù)英語聽說教程(學生用書) 節(jié)選

《商務(wù)英語聽說教程》是一本為高等學校全日制本專科生編寫的商務(wù)英語教材,也可以作為高等學校夜大、函大的聽說教材。《商務(wù)英語聽說教程(學生用書)》為上海市教委專項學科建設(shè)項目之一“法商外語教學論”中的一個子項目。《商務(wù)英語聽說教程(學生用書)》共12單元,每單元都涉及一個商務(wù)活動主題,其中的聽力練習和口語活動均圍繞該主題進行。本教材的特色主要表現(xiàn)在以下幾個方面:本教材將真實的商務(wù)活動與英語教學充分融為一體。將角色扮演和案例學習等體驗式學習引入課堂。教學設(shè)計嚴謹,為體驗式學習打好基礎(chǔ)。

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