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Unit 1 The Internet 1 ��1��Ԫ ���ؾW(w��ng) Lesson 1 Realizing the Internet 2 ��1�n �J(r��n)�R(sh��)���ؾW(w��ng) 5 Lesson 2 The Interesting Web We Have Woven 11 ��2�n �҂���������Ȥ�ľW(w��ng)�j(lu��) 14 Lesson 3 A Basic Guide to the Internet 19 ��3�n ���ؾW(w��ng)���A(ch��)ָ�� 22 Lesson 4 Questions �� Answers about Mobile Internet 28 ��4�n �Ƅ�(d��ng)���ؾW(w��ng)�І��д� 31 Lesson 5 Internet of Things: a Context-awareness Perspective 38 ��5�n ��“(li��n)�W(w��ng)���龳��֪��͸ҕ 41 Reading Material 1 Mobile Computing Infrastructure 48 ��x����1 �Ƅ�(d��ng)Ӌ(j��)�㼼�g(sh��)���A(ch��)�ܘ�(g��u) 52 Unit 2 E-commerce 55 ��2��Ԫ ����̄�(w��) Lesson 6 What is E-commerce 56 ��6�n ʲô������̄�(w��) 58 Lesson 7 It Takes More than Technoloy 62 ��7�n ��ֻ�Ǽ��g(sh��) 65 Lesson 8 Business Models on the Web 71 ��8�n �W(w��ng)���̄�(w��)ģʽ 78 Lesson 9 E-commerce in the Wireless Environment: M-commerce 87 ��9�n �o���h(hu��n)���е�����̄�(w��)���Ƅ�(d��ng)�̄�(w��) 90 Reading Material 2 An Example of B2B Portals��alibaba.com 95 ��x����2 ��I(y��)�g�̄�(w��)�T���ķ�����������Ͱ;W(w��ng)վ 96 Unit 3 E-Marketing 99 ��3��Ԫ ��ӠI(y��ng)�N Lesson 10 Going Global With Internet Marketing 100 ��10�n �������ؾW(w��ng)�I(y��ng)�N����ȫ�� 102 Lesson 11 How to Build a Web Site That Sells 106 ��11�n ��ν���һ��(g��)�N�۾W(w��ng)վ 109 Lesson 12 How to Segment Your Internet Market 114 ��12�n ��Ό�(du��)���ؾW(w��ng)�Ј�(ch��ng)�M(j��n)�м�(x��)�� 117 Lesson 13 What Sells Well on the Internet 122 ��13�n �m�ھW(w��ng)�j(lu��)�N�۵���Ʒ 125 Reading Material 3 How to Get Your Site Listed in the Major Search Engines 131 ��x����3 ���ʹ��ľW(w��ng)վ����Ҫ�����������ϱ��г� 134 Reading Material 4 Online Publishing, E-books and Blogging 138 ��x����4 �ھ����桢��ӈD���Ͳ��� 141 Unit 4 Enterprise E-commerce 145 ��4��Ԫ ��I(y��)����̄�(w��) Lesson 14 A Case of Business-to-Business EC 146 ��14�n һ��(g��)��I(y��)�g����̄�(w��)�İ��� 149 Lesson 15 The Supply Chain and EDI 155 ��15�n ����(y��ng)机���Ӕ�(sh��)��(j��)���Q 159 Lesson 16 The Internet and Business-to- Business Electronic Commerce 165 ��16�� ���ؾW(w��ng)����I(y��)�g������̄�(w��) 168 Lesson 17 Logistics in E-commerce Age 173 ��17�n ����̄�(w��)�r(sh��)�������� 176 Lesson 18 What is ERP 181 ��18�n ʲô����I(y��)�YԴӋ(j��)�� 183 Reading Material 5 What is CRM 187 ��x����5 ʲô�ǿ͑��P(gu��n)ϵ���� 189 Unit 5 Internet Security and Electrical Payment 191 ��5��Ԫ ���ؾW(w��ng)��ȫ�c���֧�� Lesson 19 Firewall 192 ��19�n ������ 194 Lesson 20 Firewalls and Security Policy 199 ��20�n �������Ͱ�ȫ���� 202 Lesson 21 Security Schemes in Electronic Payment Systems 207 ��21�n ���֧��ϵ�y(t��ng)�İ�ȫ�C(j��)�� 210 Lesson 22 SSL Server Certificates 217 ��22�n ��ȫ�׽ӌӷ���(w��)���C�� 219 Lesson 23 Electronic Payment Systems 225 ��23�n ���֧��ϵ�y(t��ng) 227 Lesson 24 Secure Electronic Transaction (SET) 233 ��24�n ��ȫ��ӽ��ף�SET�� 235 Reading Material 6 Introduction to Electronic Checks 241 ��x����6 ���֧Ʊ��(ji��n)�� 243 Reading Material 7 Security, Privacy and Electronic Commerce 246 ��x����7 ��ȫ���[˽������̄�(w��) 249 Unit 6 Legislation and Taxation 253 ��6��Ԫ �����c���� Lesson 25 The ABC's of Website Law 254 ��25�n �W(w��ng)վ���ɳ��R(sh��) 259 Lesson 26 Tax Issues in Electronic Commerce 267 ��26�n ����̄�(w��)�Ķ��Ն��} 270 Lesson 27 Electronic Signatures in Global and National Commerce Act 275 ��27�n ȫ��ȫ���̄�(w��)��Ӻ����� 279 �����īI(xi��n)