�̄�����Ŀ��Ļ���ͨ

general introduction: cultural adaptation in mergers and acquisitions michaeib. hinner
intercultural communication for a global society d. raylleisey
a review of the concept of intercultural effectiveness guo-ming chen
adapting to a new culture: an integrative communication theory young yunkim
managing intercultural conflict: applying the culture-based situational conflict model john oetzel, adolfo jose garcia
cultural constraints in management theories geerthofstede
contrastive prototypes of communication styles in decision-making: mawashi style vs. tooshi style teruyukikume
assertiveness as communication competence: a comparison of the communication styles of american and japanese students arvindsinghal, motoko nagao
the practice of transformational leadership in chinese culture: constraints and promises viviansheer
the effect of intercultural sensitivity on employee performance in cross-cultural service encounters in london and florida stevesizoo
gender- related differences in intercultural communication andrea graf
advertising to the bottom of the pyramid: communicating with consumers in developing markets barbaramueller
the reflection of culture in global business and marketing strategy marieke demooij
visual advertising across cultures pauimessaris
the role of culture in persuasive presentations: an israeli and new zealand student video exchange prue holmes, nurit zaidman
pragmatic diversity, pragmatic transfer, and cultural identity yuxinjia
hispanic ad agencies: taking the pulse of their market felipe korzenny, maria garcia inglessis
brand-building in the chinese social and cultural contexts: characteristics, trends, and problems junhaohong, xianhong chen
is the chinese self-construal in transition? nagesh rao, arvind singhal, li ren, jianying zhang
touring culture(s): intercultural communication principles and intemational tourism sundae r. bean, judith n. martin